“Everyday Eel” Arrives in the Aramoto Area of Higashiosaka! Popular Eel Specialty Restaurant 'Unagi no Naruse' Opens Higashiosaka Branch on March 28th

Franchise Business Incubation Co., Ltd. (Headquarters: Takashima City, Shiga Prefecture; President: Masahiro Yamamoto), which supports franchise headquarters and franchisees, will open "Unagi no Naruse Higashiosaka Branch" on March 28th. Based on the concept of "Eat your fill of delicious eel!", we hope that many people will come to enjoy our eel. At "Unagi no Naruse," we offer unaju (eel over rice) in three price ranges—(Regular) from 1,600 yen, (Upper) from 1,900 yen, and (Special) from 3,400 yen—with each available in three different portion sizes.

Unaju topped with a whole eel

We want people to eat "authentic" eel more casually and to their heart's content. The first "Unagi no Naruse" opened in Yokohama in September 2022, born from the desire to make the unaju that Japanese people have long loved more accessible and filling. On social media, we have received comments such as "It's delicious and great value for money" and "It was luxurious and exciting." Even amidst rising prices, we have achieved affordable price points by streamlining in-store operations and optimizing business hours to reduce labor costs, allowing us to provide high-quality, delicious eel at an accessible price. The newly opened Unagi no Naruse Higashiosaka branch is located near Aramoto Station on the Kintetsu Keihanna Line, in a business district home to administrative facilities like the Higashiosaka City Hall and various corporate offices. We anticipate lunch demand from business professionals on weekdays, as well as use by commuters and those on business trips. Additionally, the surrounding area is a residential district with a wide range of residents, from singles to families, making it a suitable location for everyday use. Higashiosaka City is known as a "city of manufacturing," with many companies and factories gathered there. Against this backdrop, we are opening Unagi no Naruse with its concept of "Eat your fill of delicious eel!" and aim to be a restaurant where authentic eel can be enjoyed more closely, serving a wide range of occasions from business lunches to family meals. Exterior of the Higashiosaka branch

Store Name: Unagi no Naruse Higashiosaka Branch Address: Twin Column Building 101, 3-26 Shin-honmachi, Higashiosaka City, Osaka Prefecture Access: 5-minute walk from Aramoto Station on the Kintetsu Keihanna Line Phone Number: 064-307-6918 Business Hours: 11:00–14:00 / 17:00–20:00 Seating Capacity: 16 seats Parking: None Website: https://www.unagi-naruse.com/