Popular Eel Restaurant Unagi no Naruse Fuji Store Opens in Shizuoka on June 6

Franchise Business Incubation Co., Ltd. will open the eel specialty restaurant 'Unagi no Naruse Fuji Store' in Nagatori, Fuji City, Shizuoka Prefecture, on June 6, 2026. Under the concept of 'Enjoy delicious eel to your heart's content,' the restaurant aims to make authentic eel dishes accessible. It offers three price ranges of unaju: Nami (standard) from 1,600 yen, Jo (upper) from 1,900 yen, and Tokujo (special upper) from 3,400 yen. By systematizing kitchen operations and optimizing operating hours to reduce labor costs, the restaurant provides eel at about half the price and 1.5 times the volume compared to traditional specialized shops. Food preparation and waiting time are reduced from the typical 20-30 minutes to around 10 minutes, making both dine-in and takeout highly convenient. The ingredients are sourced from environment-controlled eel farms complying with ISO and HACCP standards, grilled in Kanto-style fluffy texture inside and Kansai-style crispy texture outside. The new store features 40 seats in a residential and industrial area near Tatebori Station.