Unagi Naruse to Renew Grand Menu Starting July 1st

June 12, 2026

Franchise Business Incubation Co., Ltd.

Franchise Business Incubation Co., Ltd. (Headquarters: Takashima City, Shiga Prefecture, President: Masahiro Yamamoto), which operates the eel specialty restaurant 'Unagi Naruse' with the concept of 'Delicious eel, fill your stomach!', will renew its grand menu at all stores nationwide starting Wednesday, July 1, 2026.

This renewal comprehensively reviewed the grand menu with the aim of making it easier for customers to choose and understand the product lineup.

While maintaining the concept of 'Delicious eel, fill your stomach!', we have reorganized the price ranges and portion sizes to be more easily understood, creating a lineup that customers can choose from according to their usage occasions and preferences.

Grand Menu Renewal

At Unagi Naruse, we have been offering authentic eel dishes at more accessible prices with the concept of 'Delicious eel, fill your stomach!'.

With this grand menu renewal, we have revised the product composition to allow more customers to enjoy eel. The menu will evolve to be usable in various scenes, from daily meals to weekend treats and family gatherings.

New Grand Menu

【Unaju (Eel over Rice)】

Matsu (Pine) ¥2,900 (tax included)

Ume (Plum) ¥1,900 (tax included) Take (Bamboo) ¥2,500 (tax included)

Towards an Easier-to-Choose and Understand Menu

This menu renewal aimed for a product composition that makes it easy for customers to choose not only by price but also by usage occasion and desired quantity.

The lineup allows for selection according to individual needs, such as 'I want to enjoy eel casually today' or 'I want to savor the eel thoroughly'.

Unagi Naruse will continue to strive to create a restaurant that can be used in a wide range of situations, from everyday dining to family meals.

Commitment to Japanese Eel

Unagi Naruse uses Japanese eel, which has been loved in Japan for a long time.

Japanese eel is characterized by its fine texture, elegant fattiness, and fluffy texture.

We use eel raised in carefully selected farming environments and provide it to our customers under thorough quality control.

Message from the Representative

Franchise Business Incubation Co., Ltd.

President Masahiro Yamamoto

Since our founding, Unagi Naruse has challenged the popularization of eel by offering authentic eel dishes at more accessible prices with the concept of 'Delicious eel, fill your stomach!'.

In recent years, we are pleased to see that the culture of enjoying eel on a daily basis is gradually spreading, with an increasing number of restaurants where one can casually enjoy eel.

This grand menu renewal is an initiative to further advance that trend. We have reviewed the lineup to make it easier for customers to choose according to their needs, from daily meals to family gatherings and special treats, aiming for a product composition that is easier to understand.

We will continue to pursue our goal of delivering 'Delicious eel, fill your stomach!' to more customers while maintaining our commitment to quality.

<Company Overview>

Company Name: Franchise Business Incubation Co., Ltd.

Representative: Masahiro Yamamoto

Headquarters: 2-1-3 Imatsucho Sakuracho, Takashima City, Shiga Prefecture

Tokyo Branch: 3F Canal Square Shibaura, 3-14-18 Shibaura, Minato-ku, Tokyo

Established: September 20, 2020

Employees: 100 (including part-time staff)

HP: https://fbi-consulting.jp/

Business Activities: Franchise headquarters support, FC system development, advice on FC brand establishment, support for franchisee financing, etc.