The deliciousness of eel is determined by the rice.

July 2, 2026

Franchise Business Incubation Co., Ltd.

Unagi no Naruse, an eel specialty restaurant operated by Franchise Business Incubation Co., Ltd. (Headquarters: Takashima City, Shiga Prefecture, President: Masahiro Yamamoto), has begun initiatives to improve rice quality by having its head office staff undergo training conducted by the Certified Rice Management Association.

At Unagi no Naruse, with the concept of "Plenty of delicious eel!", we are working to create a brand that allows customers to enjoy authentic eel more easily.

We believe that to maximize the deliciousness of eel, not only the eel itself, but also the quality of the "rice" is extremely important.

In this training, we learned specialized knowledge about rice, including rice varieties and their characteristics, cooking methods, temperature management, and serving methods, to improve the knowledge and skills of our head office staff.

Training Scene 1 Training Scene 2

Further strengthening support for franchise stores

We will strengthen our head office system to provide more practical support to our franchise stores by leveraging what we have learned.

Furthermore, in the future, under the supervision of the Certified Rice Management Association, we will create and refine the "Unagi no Naruse Rice Manual" to promote the development of a system that can provide high-quality rice at all stores nationwide.

About the Certified Rice Management Association

The Certified Rice Management Association is a specialized organization that works to disseminate the knowledge and skills necessary to provide "delicious rice."

It conducts education and training on specialized knowledge related to rice, such as rice varieties and their characteristics, cooking, temperature control, and serving methods, and works to improve the quality of the entire food service industry through the training of certified rice managers.

For details, please visit the Certified Rice Management Association website.

http://www.komekanri.com/

Message from the President

Franchise Business Incubation Co., Ltd.

President Masahiro Yamamoto

Not only the eel, but for unaju (eel over rice), "rice" is by no means a supporting role.

We believe that to deliver the best possible unaju to our customers, it is important to continuously pursue the quality of both eel and rice.

Through this training, we will deepen the knowledge of our head office staff and pass on what they have learned to our franchise stores, leading to an improvement in the overall quality of the brand.

As a head office, we will not be satisfied with the current situation and will continue to learn, aiming to become a brand that can deliver "a more delicious bowl" to customers nationwide.

<Company Profile>

Company Name Franchise Business Incubation Co., Ltd.

Representative Masahiro Yamamoto

Head Office 2-1-3 Imadzu-cho Sakuracho, Takashima City, Shiga Prefecture

Tokyo Branch 3F Canal Square Shibaura, 3-14-18 Shibaura, Minato-ku, Tokyo

Established September 2, 2020

Employees 300 (including part-time staff)

HP https://fbi-consulting.jp/

Business Content Franchise headquarters support, FC system development, FC brand launch advice, franchise store financing support, etc.