pixiv × Shibuya Mirai Design Launch Creative Contest 'Good Manner Creative Award' Starting July 13 – Calling for Works That Transform Shibuya's 'Manners' into 'Actions'

Shibuya Mirai Design (Headquarters: Shibuya, Tokyo; Representative Director: Hideki Koizumi, hereinafter 'Shibuya Mirai Design') and pixiv Inc. (Headquarters: Shibuya, Tokyo; CEO: Yasuhiro Niwa, hereinafter 'pixiv') will jointly host the creative contest 'Good Manner Creative Award' starting Monday, July 13, 2026.

Dedicated Website: https://www.pixiv.net/contest/goodmannercreativeaward

This contest is part of the 'Shibuya Good Manner Project' led by Shibuya Mirai Design, aiming to promote a new value from Shibuya: 'Solving social issues = Cool style' through creativity, transforming everyday 'manners' into cool 'actions.' The contest features two categories: 'Clean Action,' encouraging enjoyable urban beautification, and 'Customer Action,' deepening mutual understanding in shops and public spaces. We welcome original illustrations and graphic works.

Judges include Zeebra, a hip-hop activist and Tourism Ambassador for Shibuya City Tourism Association; Saegi Sugaura, Deputy Mayor of Shibuya Ward; and Makoto Honma, Chairman of Shibuya Central Street and President of the Shibuya District Beautification Promotion Committee. The judging process will emphasize practicality and social good, evaluating how entries creatively address real-world issues and resonate with Shibuya's unique urban atmosphere, ultimately selecting the Grand Prize winner.

Winning works will be announced at the SIW2026 Awards Ceremony on Tuesday, November 3, and will be displayed on large digital screens in Shibuya and at the upcoming Shibuya Art Festival 2026 in November 2026, enhancing the city's cultural landscape.

Judge Comments

Hip-Hop Activist / Tourism Ambassador, Shibuya City Tourism Association

Zeebra

"Personally, through my activities in Shibuya, I've participated in clean-up efforts and community collaborations. I've come to realize that the charm of the city isn't created solely by the government or a few individuals, but is supported by the actions of each person. Not littering, showing respect to workers—these seemingly ordinary actions are actually vital elements in shaping the city's culture.

For this award, I hope to see works that use creativity to shift people's awareness and behaviors regarding social issues like littering and customer harassment.

Not 'I follow manners because I have to,' but 'I want to do it because it's cool.' I hope we can send this new value from Shibuya. I'm looking forward to your free and creative ideas."

Deputy Mayor, Shibuya Ward

Saegi Sugaura

"In Shibuya Ward, we are actively working on various initiatives to prevent issues like street drinking, street smoking, littering, and graffiti, as well as to create a safe and comfortable environment for everyone. However, a truly attractive city cannot be achieved by regulations and rules alone. What matters most is that each individual feels empathy toward the city and its people, and thinks, 'I want to take action too.'

This award is a very Shibuya-like initiative, transforming urban beautification issues like littering and graffiti, as well as challenges in mutual understanding such as customer harassment in stores and public spaces, into positive actions through creativity. When administration sets the rules and creativity moves people's hearts, manners can evolve from something 'to be enforced' into a culture 'naturally practiced by all,' leading to a Shibuya where everyone feels safe and welcome.

I look forward to seeing impactful works born from your unique and free-thinking ideas that can change people's behaviors and awareness."

Chairman of Shibuya Central Street / President of Shibuya District Beautification Promotion Committee

Makoto Honma

"Every day, we work together with local residents and business owners to keep Shibuya clean and safe. Through this, we've realized that the city's environment isn't shaped by any single person, but is sustained by the actions of each individual, including visitors. For this award, we hope to see everyday manners like 'not littering' and 'considering others' expressed as creative works so appealing that people are inspired to act on them immediately.

Shibuya is a city visited by people from all over the world. We hope the works born here will touch many hearts and help make good manners a new culture of Shibuya."

'Good Manner Creative Award' Event Overview

Event Period: Monday, July 13, 2026 – Monday, August 31, 2026, 23:59 JST

Dedicated Website: https://www.pixiv.net/contest/goodmannercreativeaward

How to Participate:

Choose your category, create an illustration based on the theme, and post it on pixiv with the designated category tag.

※ A pixiv account is required to submit.

※ For details, please refer to the submission guidelines on the contest website.

Categories:

① Clean Action Category

Theme: Call for illustrations and characters that improve littering etiquette and promote urban beautification in a fun way.

Category Tag: CleanActionShibuya

② Customer Action Category

Theme: Call for illustrations and characters that promote customer etiquette in restaurants and other establishments, deepening mutual understanding in customer service and public spaces.

Category Tag: CustomerActionShibuya

Judges:

・Zeebra: Hip-Hop Activist / Tourism Ambassador, Shibuya City Tourism Association

・Saegi Sugaura: Deputy Mayor, Shibuya Ward

・Makoto Honma: Chairman, Shibuya Central Street / President, Shibuya District Beautification Promotion Committee

・Jun'go Kanayama: General Producer, Shibuya Mirai Design / Executive Producer, SIW

※ Titles omitted

Prizes:

Grand Prize

・50,000 JPY cash prize

・Announcement at the SIW2026 Awards Ceremony

・100 Coke ON drink tickets featuring the winning illustration

・24 bottles of 500ml Coca-Cola with the winner's name printed

・Publication on Shibuya Mirai Design partner media

・Display at Shibuya Art Festival 2026 (planned)

Excellence Award

・Display at Shibuya Art Festival 2026 (planned)

Organizer: Shibuya Mirai Design

Co-organizer: pixiv Inc.

Sponsors: Coca-Cola Bottlers Japan Inc., Shibuya Television Co., Ltd., Plus W Co., Ltd., Luup Inc.

About the Shibuya Good Manner Project

The Shibuya Good Manner Project is an initiative to make Shibuya Ward a safer and more enjoyable cultural destination. The ward, local organizations, and companies collaborate to promote concrete social actions to eliminate street drinking, street smoking, littering, public nuisances, traffic violations, and various forms of harassment.

https://shibuya-good-manner.com/

About pixiv

pixiv is a social networking service (SNS) for creators focused on 'communication through creative works.' 'Create