FELISSIMO's Furoshiki-Inspired Cooling Cloth 'Hitstukurosu' Breaks 60,000 Units in Sales, Solving Bulky Cooler Bag Woes

Cooler bags are essential during scorching summers for grocery shopping or carrying lunchboxes to school or work, yet they often become bulky and inconvenient when not in use, and frequently don't match the size of the items they carry. FELISSIMO has introduced a groundbreaking solution: the 'Hitstukurosu', a cooling cloth with a novel concept that has surpassed 60,000 cumulative units sold by the end of June 2026.

Inspired by the traditional Japanese wrapping cloth 'furoshiki', which can wrap items of any shape, the Hitstukurosu securely wraps round bento boxes, tall PET bottles, boxed ice cream, and cup-shaped desserts, sealing them tightly without gaps to lock in cold air. The special fibers adhere like hook-and-loop fasteners when overlapped, eliminating the need for tying. With built-in carrying handles, it's easy to carry like a mini-bag, and when not in use, it folds flat for compact storage—features that have earned strong support from consumers.

◆ Hitstukurosu Product Lineup: https://feli.jp/s/pr260708/1/

◆ 5 Outstanding Features of the Innovative Cooling 'Hitstukurosu'

1. Snug Fit for Optimal Cooling

Unlike box-shaped cooler bags, which create 'excess air (gaps)' when contents are small—allowing cold air to escape and items to warm up—Hitstukurosu conforms snugly to the item's size, sealing in cold air completely.

2. No More Shifting Ice Packs

Unlike conventional cooler bags with fixed ice pack pockets, Hitstukurosu allows you to place the ice pack exactly where you want it—such as directly on top of side dishes—for perfect, secure positioning.

3. Built-in Handles for Easy Carrying

Equipped with two thick looped handles, it can be carried like a mini-bag right after wrapping. No need for a separate lunch bag, and its flat design doubles as a lunch mat, making it highly versatile.

4. Compact and Flat When Folded

Standard cooler bags retain their boxy shape even when empty, taking up valuable space. Hitstukurosu, however, can be folded flat like a handkerchief after use, eliminating bulk.

5. Hand-Washable for Hygiene

Hitstukurosu can be washed by hand, preventing mold and odors caused by summer lunch spills or condensation from ice packs. It meets the needs of users who find wiping the interior insufficient for hygiene.

◆ An Evolution of Japan's Traditional 'Furoshiki'

Furoshiki is known for its ability to adapt to any shape. It folds small when not in use, doesn't clutter bags, and can be washed immediately when soiled—making it ideal for daily use. Building on this practicality, Hitstukurosu integrates modern technology: special adhesive fibers, cooling functionality, and carrying handles—to create an unprecedented cooling solution.

◆ Special Fabric That Sticks Instantly

A unique cloth where fibers adhere to each other, allowing bento boxes to be wrapped with a simple wrap—no tying required. Perfect for busy mornings or on-the-go use.

◆ Selected Customer Feedback

・ Amazing! Just by overlapping the fabric, it stays securely in place without slipping, so I can wrap and carry items without overthinking.

・ Fits perfectly and keeps things cool. The looped handles make it easy to carry.

・ I used my cooler bag daily but couldn't wash it every day, which was stressful. Now I can wash this daily, which feels hygienic and great. The snug-sticking material is fascinating, and I enjoy figuring out the best way to wrap items.

Wide Range of Sizes and Designs!

◆ Standard Size (Approx. 44×44cm)

Perfect for wrapping bento boxes or 500ml PET bottles. Can wrap about four cup-shaped ice creams laid flat.

Lamipulus: Hitstukurosu with Special Adhesive Fibers, No Tying, with Handles

Monthly Subscription: ¥1,600 (¥1,760 with 10% tax)

Product Details & Order: https://feli.jp/s/pr260708/2/

Perfect for bento boxes or 500ml PET bottles. Can wrap about four cup-shaped ice creams laid flat.

From left: <Polar Bear × Iceberg>, <Hippo × Waves>, <Gray Wolf × Forest>

Supporting Asahiyama Zoo and Borneo Forest

Lamipulus: Hitstukurosu with Special Adhesive Fibers, No Tying, with Handles

Monthly Subscription: ¥1,700 (¥1,860 with 10% tax)

Product Details & Order: https://feli.jp/s/pr260708/9/

◆ Large Size (Approx. 48×48cm)

Ideal for wrapping cake boxes or large bottles. Can wrap about six cup-shaped ice creams laid flat.

Lamipulus: Large Hitstukurosu with Special Adhesive Fibers, No Tying, with Handles (Picnic Basket)

Monthly Subscription: ¥1,950 (¥2,145 with 10% tax)

Product Details & Order: https://feli.jp/s/pr260708/3/

Watch Usage Video on YouTube: https://www.youtube.com/shorts/3iC1At5tQzU

※ Patent Pending

※ Design Registered

※ 'Hitstukurosu' is a registered trademark of FELISSIMO Co., Ltd.

◆ Special Fabric Tackles Condensation Too!

Hitstukurosu for Condensation from Bottles and Cold Drinks

The compact size (approx. 32×32cm) with a single handle is convenient for carrying cold beverages. The inner layer is aluminum-laminated, making it effective against condensation and suitable for transporting chilled jelly drinks or convenience store desserts.

Lamipulus: Small Hitstukurosu with Special Adhesive Fibers, with Handle

Monthly Subscription: ¥1,200 (¥1,320 with 10% tax)

Product Details & Order: https://feli.jp/s/pr260708/4/

Roll-Up Umbrella Holder

A water-absorbent cloth that quickly wraps wet foldable umbrellas and can be clipped to bags with a carabiner. When the front and back are pressed together, it sticks securely even when loosely wrapped, allowing smart umbrella carrying on rainy days. Works perfectly for both adult and children's umbrellas—no size concerns. Also great for carrying PET bottles!

※ Inner layer is not aluminum-laminated.

Raindrops Are Beautiful When Caught: Adhesive Foldable Umbrella Absorbent Cloth

Monthly Subscription: ¥1,600 (¥1,760 with 10% tax)

Product Details & Order: https://feli.jp/s/pr260708/5/

◆ More Smart Cooler Bags Available Here

Foldable Cooler Compartment! Two-Tier Structured Shoulder Bag