Professional Esports Team FENNEL Renews Official LINE Account to Enhance Fan Access and Launch Exclusive Content

株式会社Fennel (Headquarters: Shibuya-ku, Tokyo; President: Ryo Takashima; hereinafter "FENNEL"), the operator of the professional esports team "FENNEL," has renewed its official LINE account to provide an environment that facilitates easier access to information by department and to begin delivering exclusive fan content.

Through this renewal, FENNEL has centralized match information, event details, and exclusive content on LINE, creating an environment where each fan can smoothly access the information they need.

Background of the Renewal

This year, FENNEL has expanded its competitive departments by newly establishing units for League of Legends, Brawl Stars, and Apex Legends, and now operates across more than 10 titles.

As the scope of activities has expanded, the information being disseminated has grown and diversified, making it increasingly important to deliver the information each fan desires in an easily understandable manner.

Therefore, FENNEL has renewed its official LINE account as a new touchpoint with fans, building an environment that allows for smoother access to information on the departments and players they support.

Key Updates

In this update, the information architecture of the official LINE account has been thoroughly reviewed, optimizing the user flow by department and the overall content experience.

Specifically, the rich menu, which allows direct access to departments of interest, has been redesigned to enhance the information experience for each title, including the VALORANT department.

Furthermore, as official LINE-exclusive content, the following initiatives are scheduled to be rolled out sequentially:

- Pre- and post-match comments from players - Behind-the-scenes footage and off-shots from tournaments - Exclusive perks such as digital wallpapers (First set currently available)

Starting with this initiative, FENNEL plans to expand exclusive content to each department, with second and third installments scheduled for continuous release.

In addition, the flow to viewing and on-site match attendance will be optimized according to the timing of matches and events, realizing an experience design that smoothly connects the discovery of information with fan actions.

Future Outlook

Moving forward, FENNEL plans to further enhance the accuracy of information delivery for each department via its official LINE, as well as continuously expand its exclusive content offerings.

Moreover, in addition to the immediate delivery of match and event information, FENNEL aims to update the communication design with fans itself to build a deeper support experience.

About FENNEL

Established in 2019, FENNEL operates esports departments across 10 titles as of 2026. As a professional esports team, it boasts top-tier competitive results across all departments, including four domestic victories by its VALORANT department and a world championship win by its Pokémon UNITE department in the summer of 2024.

FENNEL has also been a pioneer in the esports industry by expanding into tournament management and apparel businesses. The esports tournament brand "FFL," hosted by FENNEL, has supported the growth of the scene since its early stages by holding weekly events, international tournaments, and student competitions, recording a maximum of 120,000 concurrent viewers. In the apparel business, FENNEL has collaborated with brands such as DIESEL and WIND AND SEA. With a total SNS following of 4.8 million and over 700 million total YouTube views, FENNEL leverages its strong fan base and expertise in the youth scene to engage in marketing and entertainment businesses, driving the Japanese esports scene forward.