Operating under the philosophy of 'bringing smiles to children worldwide', the company develops businesses aimed at households raising children. It hosts over 70 events annually, including 'Little Mama Festa', one of the largest parenting events in Japan, the globally expanding 'Kawaiimama Festival', and the 'bjb Collection' aimed at seniors. It also develops fan marketing centered on SNS management agency services, and the 'Little Mama Business School', which turns parenting into a career.

FACT BOX

  • Source: PR TIMES
  • Category: Event
  • Dates in source: 2026May
  • Products / services: Kawaiimama Festival