Official Character of Japan's Largest Parent-Child Festival 'Little Mama Festa' Decided by Public Vote – Final Voting at Pacifico Yokohama

Enfam Inc. (Tokyo Head Office: Minato-ku, Tokyo; Fukuoka Head Office: Fukuoka City, Fukuoka Prefecture; CEO: Kotaro Mori), the organizer of Japan's largest parent-child festival, has launched a nationwide public recruitment for the symbolic 'Official Character' of Little Mama Festa, collecting votes from mothers, fathers, and children at festival venues across Japan. The final voting round will be held at the 'Little Mama Festa Yokohama 2026 Special Ver.' event at Pacifico Yokohama Exhibition Hall B on Friday, July 24 and Saturday, July 25, 2026, where the official character will be decided by on-site attendees' votes. Social media voting will run from today, July 13 (Monday), to July 20 (Monday), 2026. Everyone is encouraged to participate in the final vote.

SNS Voting: Please vote via the official Little Mama Festa Instagram account.

Final Voting for the Little Mama Official Character

About Little Mama Festa

'Little Mama Festa' was created with the mission of 'creating a place where mothers gather,' targeting expectant parents, current caregivers, and all individuals involved in parenting. It is Japan's largest-scale parent-child festival, packed with opportunities to 'meet,' 'learn,' and 'play.' Held in major cities from Hokkaido to Okinawa, the festival hosts over 65 events annually—the largest number among parent-child festivals in Japan (based on internal research)—and attracts over 300,000 parents and children each year. With kids' races, photo sessions, stage performances, and experiential booths where attendees can see and try products firsthand, it has become a beloved event where families can enjoy joyful, smile-filled moments—'the kind of event we've always wanted.'

<From Nationwide Festival Voting to Grand Prize Announcement>

To find a character symbolizing joyful experiences for families nationwide, Little Mama Festa launched a nationwide character design contest. Entries that passed the initial screening by the organizing committee were displayed at special booths during festival events from March to the end of May 2026, where visitors cast votes through both on-site 'Festa Voting' and online 'Web Voting.' Votes were collected from mothers, fathers, and children attending the events.

The results revealed a close race, with the top three characters tying for first and second place in both web and on-site voting, making it impossible to select a single grand prize winner. As a result, a final runoff vote will be held at Pacifico Yokohama. The decisive vote will be entrusted to attendees who visit the venue. The collective voice of 'We want this one!' will determine the winner, and the result will be announced live on stage. Join us in witnessing the birth of Little Mama Festa's new official character.

<Overview of Final Voting>

The final vote will be conducted at the 'Little Mama Festa Yokohama 2026 Special Ver.' venue. The official character will be determined by combining on-site and social media votes.

On-site Voting: Attendees will place stickers on special panels inside the venue to cast their votes.

SNS Voting: Voting will also be conducted via the official Instagram account.

[Voting Period: July 13 (Mon), 2026 – July 20 (Mon), 2026]

Result Announcement: The winner will be announced on the special stage during the event. The character receiving the most votes from attendees will be crowned the official mascot of Little Mama Festa.

<About the New Official Character>

The winning design will become the official character of Little Mama Festa, appearing across various platforms including social media, printed materials, event decorations, costumed performers, and merchandise.

<Event Overview>

Event Name

Little Mama Festa Yokohama 2026 Special Ver.

Dates and Times

July 24 (Fri), 2026: 10:00–16:00

July 25 (Sat), 2026: 10:00–16:00

Venue

Pacifico Yokohama Exhibition Hall B

1-1-1 Minatomirai, Nishi-ku, Yokohama City, Kanagawa Prefecture

Target Audience

Families with children from maternity stage up to elementary school age

Admission

Free entry (prior reservation required). *Some content may be paid and require separate tickets.

Organizer

Little Mama Festa Yokohama Special Executive Committee

Planning & Operation

Enfam Inc.

About Enfam Inc.

As an entertainment media company dedicated to bringing smiles to children worldwide, Enfam Inc. operates media businesses focused on parenting households. The company plans and operates diverse events including 'Little Mama Festa,' Japan's largest parenting event; 'Kawaiimama Festival,' expanding globally; and 'bjbCOLLECTION,' targeting the baby boomer generation in the 100-year life era. With over 70 events held annually, Enfam also runs fan marketing services centered on SNS management and operates the 'Little Mama Business School,' which turns parenting into a career.