Troma Inc. Announces Trade Marketing Seminar: Building Winning Brands at Retail via Shopper-Centric Growth

Troma Inc. (Troma), a group company of FEZ Inc. (FEZ), which operates retail media businesses, will host a seminar for FMCG manufacturers titled 'Trade Marketing Seminar: Building Winning Brands at Retail via Shopper-Centric Growth' on June 23 (Tue) at 18:00 in Otemachi, Tokyo.

Why do FMCG manufacturers need 'Trade Marketing' now?

The retail industry is undergoing a major transition due to rising raw material costs, shifting consumer behavior, diversification of customer needs, an increase in private brands, and operational efficiency challenges caused by labor shortages, logistics issues, and rising energy costs.

Under these circumstances, manufacturers of daily consumer goods are finding it increasingly difficult to ensure planned product distribution and in-store promotions, leading to an increase in consultations regarding trade marketing.

In this seminar, Yuki Imoto, author of 'Trade Marketing: 4 Practices to Win at Retail' and a former practitioner at major manufacturers, will explain practical perspectives on how to build brands that are chosen at the retail shelf, starting from a 'shopper-centric' viewpoint, through real-world case studies.

Event Overview: - Date & Time: June 23, 2026 (Tue), 18:00–20:30 (Doors open at 17:30) - Venue: MY Shokudo Hall & Kitchen (TOKYO TORCH Tokiwabashi Tower 3F, 2-6-4 Otemachi, Chiyoda-ku, Tokyo) - Speaker: Yuki Imoto (CEO, Troma Inc.; Department Manager, FEZ Inc.) - Target Audience: Employees at FMCG manufacturers interested in trade marketing. - Capacity: 50 people (Lottery if oversubscribed. Max 2 per company). - Fee: Free. - Registration URL: https://torema-260623event.peatix.com