Fez to Exhibit at the 26th JAPAN DRUGSTORE SHOW

FEZ Inc. (Head Office: Minato-ku, Tokyo; Representative: President and CEO Yuji Akao, hereinafter "FEZ"), which develops and operates retail media businesses, will exhibit at the "26th JAPAN DRUGSTORE SHOW" (Organizer: Japan Chain Drug Stores Association) to be held at Tokyo Big Sight from July 31 (Fri) to August 2 (Sun), 2026.

FEZ develops and provides "Urumo," the largest retail data platform in Japan covering all 47 prefectures, by partnering with multiple major retail companies such as drugstores, supermarkets, and home centers, and linking with ID-POS data.

At this exhibition booth, FEZ will introduce its in-store and out-of-store solutions based on "Urumo," covering everything from consumer understanding to advertising, retail sales promotion, and in-store measures, with demonstrations.

About FEZ Booth

- Venue: for Business (July 31 - Aug 1) Tokyo Big Sight East Hall 1

- Exhibition Zone: Store & Pharmacy Solution Zone

- Booth Number: 1-020 (Our booth is located diagonally forward and to the right from the entrance of East Hall 1)

26th JAPAN DRUGSTORE SHOW East Hall 1 Floor Map (FEZ Inc. Booth)

<Exhibition Contents>

1 Data Marketing Solution "Urumo Ads"

"Urumo Ads" is a data marketing solution that enables sales-driven ad delivery and PDCA improvement. By linking purchase data with major advertising media, it optimizes the planning, targeting, and reporting of digital advertising initiatives.

Over 600 brands, mainly major consumer goods manufacturers, are using this service, and its track record in utilizing purchase data is growing.

2 Sales Promotion DX Tool "Promotion Manager" [Demo Exhibit]

"Promotion Manager" is a DX tool that allows retail companies to centrally manage and operate their sales promotion measures. It streamlines the large volume of tasks generated for each promotion, such as order placement and data exchange/management with manufacturers and agencies, creation, confirmation, request, and approval of target lists and reports.

3 Retail Media Operation Optimization Solution

Our track record in supporting retail companies' retail media operations exceeds 900 cases in 2025 alone. Through continuous customer acquisition design and execution support, we achieve not only ROI improvement but also category growth.

4 Retail Media Service "Storegeek Signage" [Demo Exhibit]

This is a vertical signage specifically for the front of standard shelves, provided by our group company Storegeek. As a new retail media network across retail companies, it is expanding its reach across 14 distribution channels in 39 prefectures. The booth will feature actual units and showcase case studies and the latest initiatives.

5 In-store Sales Promotion Tool "Tanarevo" [Demo Exhibit]

Due to labor shortages and busy store operations, many in-store promotional materials are discarded without being used. "Tanarevo," provided by our group company Five See You, solves this problem.

It is a new form of sales floor creation where general-purpose display fixtures are permanently installed in stores, and POPs and products are regularly replaced by specialized rounders. It supports 100% realization of promotional measures in stores with zero labor costs for store staff and virtually zero actual cost burden for retailers. Furthermore, by combining installation images with POS data, accurate A/B testing and effectiveness verification are possible.

6 Trade Marketing Specialized Consulting

This service is provided by our group company Tolema. It offers consulting services to help win on the sales floor, mainly for FMCG manufacturers, including support for building distribution strategies and selling stories based on buyer and shopper insights, and strategy formulation for new brand/product launches. They also provide corporate training services for departments and executives involved in distribution strategy.

7 Matching Tool "Mitsukaru" to Connect Hot Brands with Buyers [Demo Exhibit]

This tool, provided by our group company Tolema, is a new style of business negotiation that connects brands looking to expand their sales channels through offline store distribution with buyers looking for new products that fit their stores. It achieves both brand development and sales floor category growth through optimal distribution and continuous support.

Event Overview (26th JAPAN DRUGSTORE SHOW for Business)

- Date & Time: July 31 (Fri) and August 1 (Sat), 2026 (2 days)

10:00 - 17:00

- Venue: Tokyo Big Sight East Exhibition Building, East Hall 1

- Admission: Pre-registration required (on-site registration also available)

Free

- Official Website: https://www.drugstoreshow.jp/

We invite you to visit the FEZ booth when you attend.

About FEZ Inc.

- Company Name: FEZ Inc.

- Representative: President and CEO Yuji Akao

- Established: December 3, 2015

- Number of Employees: 159 (as of July 1, 2026)

- Business Activities: Retail Media Business (Retail Industry DX Business, etc.)

- Head Office Location: Hibiya Central Building 6F, 1-2-9 Nishi-Shimbashi, Minato-ku, Tokyo

- Capital: 351 million yen (as of the end of June 2026)

- URL: https://fez-inc.jp/

FEZ's mission is to "Create a New Standard in the Retail Industry," and it develops and operates retail media businesses.

FEZ develops and provides "Urumo," one of Japan's largest retail data platforms, and promotes retail DX through solutions that integrate information, products, and sales floors.