[Ebino-ya] Evolution of a popular item that sold out in minutes: New natural shrimp product 'Ebino-ya Spicy Shrimp' to be released on May 28

FGROW JAPAN Co., Ltd. (HQ: Takamatsu, Kagawa; CEO: Yusuke Funada), operator of the shrimp specialty shop 'Ebino-ya,' will launch its new product, 'Ebino-ya Spicy Shrimp,' on May 28, 2026, designed to be enjoyed simply by thawing and cooking.

The product uses fresh natural shrimp, safe enough to be eaten raw, seasoned with a rich teriyaki flavor accented with pepper. It was developed as a dish that allows customers to enjoy a 'moment of extra special time' even on busy days.

Development Background The brand previously sold a product called 'Ebino-ya Spicy Dice Steak' on an irregular basis. This item was created using parts of the shrimp generated during the production process of 'Ebino-ya Marbled Shrimp Steak' and was highly acclaimed, selling out in minutes every time it was restocked. However, due to the nature of the raw materials, stable supply was difficult, limiting sales to irregular, small-quantity batches.

Responding to numerous requests for its return, the company embarked on developing a new product to 'deliver this taste more consistently.' This led to the birth of 'Ebino-ya Spicy Shrimp,' which uses natural brown shrimp. It inherits the appeal of the previous product while evolving into a form that allows for more stable supply. It is now offered as a new standard product for casual enjoyment at home.

Product Features 1. Uses fresh natural shrimp Uses fresh natural brown shrimp from the Bay of Bengal, a major production area. All shells and veins are removed, making it ready to cook without preparation. 2. Peppery finish after the rich taste Seasoned with teriyaki richness balanced with a zesty pepper kick, leaving a pleasant aftertaste. 3. Ready in 5 minutes by thawing and cooking Simple preparation: just thaw and fry in a pan. An easy dish even for busy days. 4. Excellent with beer or bread Perfect as a snack or paired with bread for a light meal, suitable for various scenes. 5. Easy-to-use portion size Size perfect for a single serving, allowing you to use exactly what you need.

Product Overview Product name: Ebino-ya Spicy Shrimp Release date: May 28, 2026 (Thu) 11:00 Price: 1,200 yen (including tax) Content: 130g Availability: Official online shop, Sando Ebi Ebino-ya Konpira store

About Ebino-ya Ebino-ya was launched in 2020 as an e-commerce brand. Valuing the ancient Japanese tradition that 'shrimp is a lucky charm,' they deliver products nationwide that allow customers to enjoy natural shrimp more conveniently and deliciously. Widely popular through word-of-mouth and media, they celebrated their 5th anniversary in 2025. In April 2025, they opened their first physical store, 'Sando Ebi Ebino-ya Konpira store,' on the approach to Konpira-gu Shrine in Kagawa, providing a 'lucky shrimp experience' to both tourists and locals.