FGROW JAPAN Co., Ltd. (Headquarters: Takamatsu, Kagawa; CEO: Yusuke Funada), operator of the shrimp specialty store "Ebino-ya," will launch a "Lucky Father's Day Gift" collection from June 1st (Mon) to June 21st (Sun), 2026, for Father's Day. Shrimp has long been considered a symbol of longevity and celebration in Japan.

Under the theme of "Shrimp gifts that pair well with alcohol," the company will sell recommended sets online. The lineup includes the store-exclusive shrimp jerky, which pairs perfectly with beer and sake, popular Korean-style shrimp sets, and newly released appetizer sets.

Shrimp is cherished as a lucky charm for "longevity" due to its long whiskers and curved back, making it the perfect ingredient for a Father's Day gift to wish for a father's continued health. During the campaign, a free Father's Day message card will be included.

Why shrimp for Father's Day? In Japan, shrimp has been loved as a lucky charm since ancient times. Its cultural significance is evident as it is an essential ingredient in traditional New Year's Osechi cuisine. Longevity: The long whiskers and curved back symbolize living until one's back is bent. Growth and Development: Symbolized by the molting process. Celebration: The vibrant red color when boiled.

Store-exclusive "Shrimp Jerky" available online for a limited time The popular "Shrimp Jerky," exclusive to the "Sando Ebi Ebino-ya Konpira Store," will be available online for Father's Day. It is a snack for alcohol lovers, condensing the umami of natural shrimp. The set includes "Black Pepper," "Shrimp Chili," and "Truffle" flavors.

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  • Source: PR TIMES
  • Category: product_launch