Where can I buy the FILA and SEGA collaboration products?

They will be available for early release at the SEGA STORE TOKYO located on the 6th floor of Shibuya PARCO, Shibuya, Tokyo, starting from April 3.

What items are included in the collaboration collection?

The collection includes 11 items such as a game jersey, Sonic-designed T-shirts, and footwear called 'FASCINO'.

Why did FILA and SEGA collaborate?

Both companies have a historical common point of sponsoring famous European football clubs in the late 1990s, and this collaboration is themed around that.

[FILA x SEGA] A Collaboration Collection Where Memories of the 90s Football Scene and Gaming Culture Intersect

Published Apr 2, 2026 7:00 PM ・ Updated Jun 13, 2026 11:47 PM ・ 3 min read ・ Source: PR TIMES

FILA and SEGA announced a collaborative apparel collection themed around 90s football culture. Select items will be available for pre-sale at SEGA STORE TOKYO starting April 3.

～Just ahead of the 2026 World Cup, legendary sponsor logos move from the pitch to the streets～

FILA, the sports lifestyle brand originating from Italy, and SEGA, a global gaming manufacturer, are launching a special collaboration collection centered on "football culture," a historical commonality between the two. A portion of the apparel line will be available for pre-sale starting Friday, April 3 at SEGA STORE TOKYO.

Store Name: SEGA STORE TOKYO Address: 6th Floor, Shibuya PARCO, 15-1 Udagawacho, Shibuya-ku, Tokyo 150-8377 Business Hours: 10:00 - 21:00 *Irregular holidays

In the late 1990s and early 2000s within the European football scene, FILA sponsored clubs like "Fiorentina" and "West Ham United." During the same period, SEGA had its iconic logo engraved on the chests of prestigious club teams like "Saint-Étienne" and "Arsenal." In 2026, a year when the world will once again be engulfed in football enthusiasm, these two entities—who shared the same pitch back then—are teaming up to propose a new football style.

Product Details The collection features a total of 11 items. This includes classic collared styles and graphic patterns reminiscent of the 90s, setups boldly featuring FILA's iconic "Barretta" motif, a T-shirt collection extracting the essence of the globally beloved "SONIC," and footwear utilizing the "FASCINO" as a base model, which strongly inherits the DNA of FILA brand football shoes.

Product Number: CE6SAU701 Product Name: GAME JERSEY Price: 12,980 yen (tax included) Colors Available: BLUE / WHITE Sizes Available: S to XL

FACT BOX

Source: PR TIMES
Category: New Product
Products / services: GAME JERSEY / FASCINO

[FILA x SEGA] A Collaboration Collection Where Memories of the 90s Football Scene and Gaming Culture Intersect

⚡ Key Points

FACT BOX

Editorial & Verification Standards

FAQ

Cite this article — HOW TO CITE

AI CRAWLER ACTIVITY