[Automotive Industry Survey (3)] Nearly 90% Struggle with Utilizing Primary Information; Knowledge Sharing Gaps Between Management Levels Revealed

Background and Objectives Findy Inc., a provider of engineer platforms, conducted a survey regarding challenges in new business development, product planning, and AI utilization within the automotive industry. This is the third and final installment of the survey results series.

Survey Summary ### 1. Challenges in Utilizing Primary Information 88.1% of respondents reported challenges regarding primary information, such as voice of the customer or market trends. Specifically, difficulties in finding information when needed and the lack of structured formats are major hurdles preventing effective utilization.

### 2. Cognitive Gaps in Knowledge Sharing While departmental managers tend to feel that internal knowledge sharing is 'generally achieved,' over 60% of middle managers (section managers/team leaders) feel there is 'room for improvement.' This reveals a significant gap in perception between decision-makers and those executing the work.

### 3. Challenges in PoC Decision-Making Major organizational hurdles for Proof of Concept (PoC) initiatives include 'time-consuming decision-making,' 'unclear decision criteria,' and 'lack of direct connection to commercialization judgments.'

Usage of Primary Information Regarding the utilization rate of primary information in decision-making processes for new business or product development, the largest segment (37.2%) uses it only for '20-30%' of their tasks. Analysis by position shows that while higher-ranking managers tend to use it more frequently, a notable portion of middle managers and leaders report usage rates as low as '0-10%', indicating significant variability in utilization efficiency.

Necessary Adjustments for Information Utilization Respondents highlighted common struggles such as 'inconsistent formats and granularity (40.3%),' 'time lost due to a lack of summaries (37.2%),' and 'difficulty in locating information (34.1%).' For部長 (Department manager) level staff, issues like 'unknown update status,' 'time spent on consensus building,' and 'access restrictions' are more prominent compared to other positions, indicating a lack of proper knowledge sharing of information created by staff members.

Current Status of Organizational Knowledge Sharing 63.3% of respondents feel there is room for improvement in organizational knowledge sharing, with this sentiment being particularly high among middle managers. Furthermore, the lack of clarity in decision-making processes and criteria for PoC initiatives remains a significant obstacle to commercialization.