First Launch in the U.S.: Panasonic 'THE BARIKAN' x MR.BROTHERS CUT CLUB Makes Full-Scale Entry into the American Market

Fireworks Co., Ltd. announces that through a collaboration between its barbershop "MR.BROTHERS CUT CLUB" and Panasonic Corporation's professional clipper series "THE BARIKAN," it has initiated efforts aimed at further developing global barber culture.

First Launch in the U.S. Market In February 2026, at "Premiere Anaheim," one of the largest exhibitions in the beauty industry held in Anaheim, U.S.A., "THE BARIKAN" marked its first launch in the American market.

This initiative aims to fuse Japanese craftsmanship with barber culture, creating new value in the global market through product rollout, educational activities, and cultural dissemination.

At this event, a joint exhibition was held by three companies: Panasonic, MIZUTANI SCISSORS, and BROSH POMADE. Fireworks Co., Ltd. was in charge of the booth design and spatial direction, designing a space that embodied the worldview of brands originating from Japan.

The booth, which brought together brands symbolizing technology, precision, and craftsmanship, attracted many visitors throughout the event and garnered high interest from distributors, barbers, and salon professionals from various countries.

At the venue, demonstrations of the "THE BARIKAN" series were conducted, earning praise for their high-precision fade work and operability, while also receiving specific inquiries regarding business negotiations and product implementation.

Furthermore, there was strong interest in barber culture originating from Japan, making it an opportunity to realize the high expectations for cultural and educational activities in addition to the products themselves.