【Aiming for a Medal at the 2030 Winter Olympics!】Fit-Easy Appoints Snowboard Alpinist Shigoto Sugimoto, Japanese National Team Member, as “FIT-EASY Athlete” and Holds Inauguration Ceremony!

Shigoto Sugimoto, Appointed as a 'FIT-EASY Athlete' – Member of Japan's Snowboard Alpine National Team

Fit-Easy Co., Ltd. (Headquarters: Gifu City), which operates amusement fitness clubs across Japan, has appointed Shigoto Sugimoto, a member of Japan's snowboard alpine national team, as a 'FIT-EASY Athlete'—a program dedicated to fully supporting athletes who strive for high goals and compete globally to achieve their dreams. The inauguration ceremony was held on Monday, June 29, 2026.

◆ FIT-EASY Athlete Inauguration Ceremony

Date and Time: June 29, 2026 (Mon), 5:00 PM onwards

Venue: FIT-EASY Gifu Motosu Store, 1-40 Mibashi, Motosu City, Gifu Prefecture 501-0406

Attendees: Shigoto Sugimoto, Member of Japan's Snowboard Alpine National Team, and his father, Kouji Sugimoto

Yuki Nakamori, Director and Vice President, Fit-Easy Co., Ltd.

At the ceremony, Shigoto Sugimoto, newly appointed as a FIT-EASY Athlete, shared updates on his World Cup performance since his full participation beginning in 2025, along with his future goals and aspirations. Following this, Yuki Nakamori, Director and Vice President of the company, presented him with the official appointment certificate.

Presentation of the FIT-EASY Athlete Appointment Certificate: Yuki Nakamori, Director and Vice President (left), and Athlete Sugimoto (right)

Later in the ceremony, attendees experienced the company’s AI Healthcare Automation (Health Automation) initiative.

Participants used AI facial recognition body composition scales for instant data acquisition and performed stretches using Power Plates. During machine training, the store’s cameras enabled proprietary AI to analyze movements, automatically recording the types of exercises performed, repetitions, and calories burned.

Regarding the automated analysis, top athlete Sugimoto expressed surprise at its accuracy and convenience.

Sugimoto praised the system, saying, 'Previously, manually recording each training session was extremely time-consuming. Having it automatically analyzed and recorded is groundbreaking and fantastic!'

Sugimoto experiencing the Power Plate Sugimoto experiencing automated analysis during machine training

◆ Profile of Shigoto Sugimoto, Member of Japan's Snowboard Alpinist National Team (as of July 15)

· Born: April 6, 2004 (22 years old)

· Hometown: Inuyama City, Aichi Prefecture

· High School: Teikyo University Kani High School

· Affiliation: Waseda University Ski Club

· Selected for the Japanese National Team: 2025–present

◆ Collaboration as a 'FIT-EASY Athlete'

Under this agreement, the company’s logo (sticker) will be displayed on the snowboards used by Sugimoto.

Additionally, Sugimoto will have access to over 280 of the company’s club facilities nationwide, supporting his daily training and domestic training trips. Beyond essential athletic training, club amenities such as private saunas, hydrogen rooms, and self-esthetics will be available for recovery and relaxation, contributing to enhanced performance.

The company aims to go beyond mere physical 'health,' providing 'wellness experiences' that support mental and physical fulfillment and enrich lives.

◆ Comments from FIT-EASY Athlete Shigoto Sugimoto

'I am deeply honored to be appointed as a FIT-EASY Athlete. As I frequently travel for competitions, I am extremely grateful for the opportunity to use facilities anywhere across the country. Additionally, the Shibuya branch of Fit-Easy features a 'hypoxic room,' which is an exceptional facility for me, as I compete at high altitudes. I actively utilize this room. My goal is to 'win a medal at the 2030 Winter Olympics,' and I will continue striving globally with Fit-Easy by my side.'

◆ Comments from Yuki Nakamori, Director and Vice President, Fit-Easy Co., Ltd.

'As we expand our stores nationwide, Fit-Easy aims to uniquely support the athletic lives of top athletes competing on the world stage. Our clubs feature cutting-edge training equipment, including the '4D Stretch Machine,' which dramatically increases mobility in the hip joints and around the shoulder blades. Furthermore, as part of our pursuit of 'world-class' initiatives, we are advancing the provision of our innovative 'AI Healthcare Automation (Health Automation)' system, which analyzes and centrally manages daily data on exercise, diet, and sleep. Through these advanced technologies and our nationwide facility network, we will strongly support Sugimoto’s further growth and global challenges, striving together toward greater heights.'

Commemorative photo with company novelty goods

Sugimoto, who aims to win a medal at the 2030 Winter Olympics 'French Alps 2030,' will promote the appeal of our 'amusement fitness clubs' through social media and other channels while actively competing on the world stage. The two parties will collaborate to advance promotional activities that expand the company’s brand value not only within Japan but also globally.

◆ Background of Launching the 'FIT-EASY Athlete' Program

The 'FIT-EASY Athlete' program will continue to actively appoint various athletes to achieve the following social objectives:

· Contribution to local communities: Creating events and spaces for interaction enjoyable by children and adults alike

· Contribution to health and education: Promoting the development of next-generation athletes and encouraging physical activity

· Support for international challenges: Continuously supporting athletes striving to excel on the global stage

The company will continue its efforts to nurture health and smiles through sports, aiming to realize a sustainable society that connects local communities to the world.

◆ Company Overview: Fit-Easy Co., Ltd.

Company Name: Fit-Easy Co., Ltd.

Headquarters: 2-2 Honmachi, Gifu City, Gifu Prefecture 500-8034

Business Activities: Operation, planning, and franchise expansion of amusement fitness clubs

Capital: 1,357,449,180 JPY

Number of Employees: 320 (as of April 30, 2026)

Number of Stores: 287 (as of July 15, 2026)

URL: https://fiteasy.jp/ (Service Site)

https://fiteasy.co.jp/ (Corporate Site)