Number of Users in Kyoto Prefecture Exceeds Approximately 1% of the Population, Reaching 24,000

FiT Inc. (Headquarters: Kyoto, Kyoto Prefecture; Representative Director: Keita Kato; hereinafter "FiT"), which operates health tech businesses utilizing IT, is pleased to announce that the number of users of its state-of-the-art fitness gym "LifeFit" in Kyoto Prefecture has exceeded 24,000, which is approximately 1% of the prefecture's population.

Background of User Base Expansion in Kyoto

FiT advocates for the "democratization of health" and promotes the establishment of a new health infrastructure through fitness x IT, aiming to realize the vision of "fitness in daily life."

LifeFit, a state-of-the-art fitness gym, has gained support from people who previously had no exercise habits, thanks to its fully contactless membership, payment, and entry/exit processes via an app, and a simple, easy-to-continue pricing system.

Particularly in Kyoto Prefecture, FiT has been promoting a dominant strategy of concentrating store openings. By opening gyms along daily routes, it has lowered psychological and physical barriers to fitness, leading to continuous growth in user numbers.

As a result, the number of users in Kyoto Prefecture has reached approximately 24,000, growing to about 1% of the population.

Expanding Usage Through Collaboration with Local Governments and Regional Companies

FiT is also actively promoting collaboration with local governments and regional companies to solve health issues in Kyoto.

In cooperation with Kyoto City, FiT is promoting initiatives aimed at improving citizens' health and creating an environment where exercise habits through fitness are easily accessible.

Furthermore, FiT has started offering corporate plans to Kyoto Financial Group, supporting the creation of exercise opportunities for their employees.

This plan is scheduled to evolve into a "health management solution" that goes beyond merely providing gym access, including the utilization of health data and support for establishing exercise habits, aiming for measurable health management measures.

Creating New Customer Value Through Program Functions

LifeFit offers a "program function" that provides exercise programs tailored to individual goals and levels.

This allows even beginners to start training without hesitation and supports the formation of continuous exercise habits. FiT is promoting an evolution from traditional "location-providing gyms" to "outcome-generating services."

Future Outlook: "100 Stores and 5% Usage Rate" in Kyoto

FiT positions Kyoto, its birthplace, as a priority area and aims for further growth.

Going forward, FiT will further accelerate its dominant strategy to increase store density and maximize contact opportunities within daily life. This aims to establish the recognition that "when you think of fitness in Kyoto, you think of LifeFit."

In addition, FiT will promote business development along the following two axes:

1. Diversification of Store Formats

Developing store models that are not found in conventional 24-hour gyms, adapted to location characteristics such as inside stations, commercial facilities, hotels, and non-24-hour facilities.

2. Diversification of Customer Value

Providing health habituation by expanding from exercise habituation to the PHR (Personal Health Record) domain. Conducting PoC with Kyoto as a role model for nationwide expansion.

Through these initiatives, FiT aims to establish 100 stores in Kyoto Prefecture and achieve a usage rate of over 5% of the population as a medium- to long-term goal, establishing itself as a health infrastructure in the region.

About the State-of-the-Art Fitness Gym "LifeFit"

"LifeFit" allows users to start using the gym in as little as 1 minute, 24 hours a day, via an app. It is a state-of-the-art fitness gym that offers a reasonable pricing system (from 3,058 yen including tax / 30 days) and can be used immediately by purchasing a ticket.

No initial fees or administrative fees are required.

Membership registration, gym usage, point management, store search, and congestion status confirmation are all completed within the app.

Furthermore, LifeFit also offers "LifeFit Corporate Plans" for companies, allowing them to introduce LifeFit stores nationwide as an employee benefit.

This plan also includes a "trial use" system for employees, providing an easier fitness experience for companies.

<Service Overview>

Price: ① Regular Ticket (360-day contract) from 3,058 yen (tax included) / 30 days

② Regular Ticket (30-day contract) from 3,278 yen (tax included) / 30 days

③ Trial Ticket from 550 yen (tax included) / 1 session (*First-time users are free)

Membership/Management fees: 0 yen

Service HP: https://lifefit.tech/

About LifeFit Franchise Owners: https://fc.lifefit.tech/lp2

LifeFit Corporate Plan: https://fitinc.jp/lp/houjin_plan

Features of "LifeFit"

[Feature ①] Reasonable Pricing Plans

Available from 2,780 yen (3,058 yen including tax) for 30 days, with no enrollment, suspension, or administrative fees. We have realized a pricing plan that makes it accessible even for those who previously couldn't attend a gym due to financial burdens.

[Feature ②] Procedures before and after use are completed with a dedicated app

LifeFit does not require any of the traditional paper-based membership registration or bank transfer application procedures common in conventional fitness gyms.

By using the dedicated app, all gym-related procedures, such as enrollment and withdrawal, can be completed instantly with just one app, allowing users to start anytime, 24 hours a day.

In addition, traditional physical keys are no longer necessary; simply holding the in-app check-in code over the security gate allows for easy entry.

Furthermore, the LifeFit app also includes functions that support users from proposing personalized training menus to implementing them, allowing even beginners to start training with peace of mind.

[Feature ③] "Kenko Points" to Support Continued Exercise

LifeFit has introduced a "Kenko Point" system as a mechanism to support users in continuing their exercise habits.

"Kenko Points" are accumulated through actions such as checking into the gym.

Accumulated points can be exchanged for over 100 types of rewards, including coupons for nearby stores.

This system aims to increase motivation for continued exercise and create new value through collaboration with local stores.

[Feature ④] Comprehensive Machines and Facilities

The gym is equipped with a layout, variety, and number of machines that allow both beginners and advanced users to train comfortably. In addition, it offers convenience beyond training, such as shower facilities.

Furthermore, all stores nationwide can be used, making it possible to use them during business trips or travel.

*Equipment and facilities may vary by gym.

List of LifeFit Stores in Kyoto Prefecture (as of April 2026)

The number of stores in Kyoto Prefecture currently stands at 35, and with the expansion of stores through a dominant strategy, both the number of users and locations continue to grow steadily.

Store List: https://lifefit.tech/store/list#kyoto

(LifeFit Karasuma Oike Store, LifeFit Shin-Tanabe Ekimae Store, LifeFit Kitayama Ohashi Store, LifeFit Kyoto Minami Ward Office Mae Store, LifeFit Takaragaike Store, LifeFit Kisshoin Store, LifeFit Higashi Maizuru Store, LifeFit Kyoto Kadono Oji Sanjo Store, LifeFit Kyoto Pharmaceutical University Mae Store, LifeFit Fukuchiyama Store, LifeFit Yamashina Ono Store, LifeFit Uji Kowata Store, LifeFit Nishi Mukai Store, LifeFit Takeda Ekimae Store, LifeFit Nagaokatenjin Store, LifeFit Beauty Matsuiyamate Store, LifeFit Fushimi Fukakusa Store, LifeFit Kinkakuji Store, LifeFit Kyotanabe Store, LifeFit Fushimi Momoyama Store, LifeFit Sonobe Store, LifeFit Saga Arashiyama Store, LifeFit JR Nishioji Ekimae Store, LifeFit Uji Okubo Store, LifeFit Umetsu Danmachi Store, LifeFit Kameoka Ekimae Store, LifeFit Karasuma Imadegawa Store, LifeFit Kyoto Sangyo University Mae Store, LifeFit Sanjo Ohashi Store, LifeFit Gojo Katsura Store, LifeFit Kayadani Will Store, LifeFit Nakakuse Store, LifeFit Yamashina Nagitsuji Store, LifeFit Nishioji Oike Store, LifeFit Ichijoji Store)

Company Overview

FiT Inc. is a health tech startup that aims to realize the vision of "fitness in daily life," promoting the "democratization of health" in Japan, where fitness participation rates are low, and striving to solve Japan's social issues starting from health.

FiT operates the state-of-the-art fitness gym "LifeFit" as its core business.

"LifeFit" combines IT technology and an easy-to-access system in physical spaces, offering a reasonable pricing system and a customer experience that is easy to continue. It provides access to well-equipped machines suitable for Japanese users 24 hours a day, achieving both convenience and quality in new gym operations.

In addition, LifeFit offers the Kenko Point program, which provides rewards based on actions, using LifeFit user gym visit frequency and fitness data, aiming to revitalize Japan's health market.

"LifeFit" is a state-of-the-art fitness gym that is easy to use and offers an easy path to health, with a system and pricing structure that makes it accessible to those who previously couldn't attend or continue at a gym. It operates 328 stores nationwide (as of April 14, 2026).

Company Name: FiT Inc.

Location: FIS Oike Building 405, 537-20 Ichino Funairi-cho, Kawaramachi-dori Nijo Sagaru, Nakagyo-ku, Kyoto, Kyoto Prefecture

Representative: Keita Kato

Founded: December 2020

URL: https://fitinc.jp

Contact: [email protected]