Kaitaku Family Co., Ltd. (Headquarters: Okayama City, Okayama Prefecture; President & CEO: Seiichi Akagi) announces the debut of FLUFFREE (Furafuri), a new line of staple clothing designed for kids to enjoy every day freely, under its in-house kids' brand Fluffy BROTHERS. Pre-orders are now live on the official Rakuten store.
▶ Concept
"FLUFFREE: The New Staple Wear That Supports Children’s ‘I Want To!’"
Combining 'Fluffy' (comfort) and 'Free' (freedom), FLUFFREE delivers freedom of movement, styling flexibility, and versatility across all occasions.
Whether going to school, playing at the park, or heading out for a special occasion—FLUFFREE performs every day, everywhere. With functional comfort for active play and the ease of wearing even when dirty, FLUFFREE supports children’s joyful, energetic days. It satisfies both what kids want to wear and what parents want to dress them in, making family life freer and more joyful through clothing choices.
◇ Pocket Long Sleeve T-Shirt (Black, Ivory, Green)
Sizes: 80/90/100/110/120/130/140/150/160 | ¥1,500 (tax included)
• Made from soft 100% cotton fabric for everyday comfort. Features a chest pocket and subtle Fluffy BROTHERS logo embroidery on the sleeve as a stylish accent. A versatile long-sleeve tee that pairs effortlessly with any outfit.
◇ Stripe Long Sleeve T-Shirt (Black, Ivory, Green)
Sizes: 80/90/100/110/120/130/140/150/160 | ¥1,500 (tax included)
• A cozy 100% cotton striped long-sleeve tee that becomes the centerpiece of any outfit. Adorned with playful one-point embroidery of potatoes, hamburgers, and pizza. Works perfectly as an inner layer under outerwear or vests. Pairs easily with any bottom, ideal for kindergarten, school, or weekend outings.
◇ One-Point Sweatshirt (Ivory, Charcoal)
Sizes: 80/90/100/110/120/130/140/150/160 | ¥1,900 (tax included)
• A simple, versatile sweatshirt made from 100% cotton. Features adorable tiger and schnauzer embroidery on the chest, adding a playful touch to a minimalist design. Can be worn alone or layered over shirts and long sleeves. A go-to basic piece perfect for cooler seasons.
◇ Stretch Pants (Black, Mocha)
Sizes: 80/90/100/110/120/130/140/150/160 | ¥1,900 (tax included)
• Made with highly stretchable twill stretch fabric, these long pants are perfect for energetic kids. A sleek silhouette with minimal constriction, ideal for school, daycare, or outings.
◇ Cotton Twill Pants (Navy, Beige)
Sizes: 80/90/100/110/120/130/140/150/160 | ¥1,900 (tax included)
• A classic pair made from 100% cotton twill for a gentle feel. Simple design pairs well with various tops. The trendy curved silhouette works across seasons and occasions.
◇ Knit Denim Pants (Sax, Blue)
Sizes: 80/90/100/110/120/130 | ¥1,900 (tax included)
• Perfect for a child’s first denim experience. Offers the authentic look of denim with stretchable knit denim fabric. Designed for comfort, even for younger children.
◇ Printed Sweatshirt (Gray, Navy)
Sizes: 80/90/100/110/120/130/140/150/160 | ¥1,900 (tax included)
• A daily-ready sweatshirt featuring vintage-style cracked logo prints. Soft fleece lining allows year-round wear. Relaxed fit ensures ease of movement, suitable for school, daycare, or weekend outings. Combines trendiness and versatility—an essential item for everyday wear.
◇ Quilted Jacket (Ivory, Navy)
Sizes: 80/90/100/110/120/130/140/150/160 | ¥3,900 (tax included)
• Lightweight daily outerwear filled with soft padding, offering moderate warmth for chilly days. Loose fit allows free movement. Features large front pockets, ideal for school, outings, or weekends.
▶ FLUFFREE Launch Details
● Pre-sale starts Wednesday, August 19, 2026, on the Fluffy BROTHERS Official Rakuten Store
● Free shipping and limited-time pricing during the pre-sale period
※ Future availability planned on the official online store
※ New seasonal items will be released regularly
▶ About Fluffy BROTHERS
Fluffy BROTHERS is a kids' and family apparel brand with the concept of "clothing that brings smiles to every family." We offer a wide range of products—from basic select items and playful original designs to character collaborations and brand-exclusive creations.
We provide many options for elementary school children over 130cm who often struggle with outfit choices, enabling stylish matching and coordinated looks for siblings and parent-child pairs.
Official Online Store: https://fluffy-brothers.jp/
Official Rakuten Store: https://www.rakuten.co.jp/fluffybr
Official Instagram: https://www.instagram.com/fluffybrothers_official
FACT BOX
- Source: PR TIMES
- Category: New Product