Competing with nothing but the 'real self,' masking the company name! F&M participates in OpenWork's experiential ad campaign 'What is a good company?'

F&M CO., LTD. will participate in the peel-off advertisement project 'What is a good company?', which will be displayed at Hankyu Osaka Umeda Station starting Monday, May 25, 2026, as part of a promotional campaign for OpenWork, an information platform operated by OpenWork Inc.

This project is a unique transit advertisement that masks all conditions such as company names and salaries, displaying cards that only describe 'strengths' and 'weaknesses' derived from review data provided by current and former employees. F&M was selected as one of the 'good companies' in the local Kansai region and decided to take on this challenge.

1. Background: 'Do something thrilling' — Resonance between company guidelines and project intent F&M holds the corporate philosophy of 'Service Water Philosophy,' aiming to provide high-quality services as an infrastructure to society to enrich all involved people and companies. We decided to participate in this project because we believe that openly disclosing our strengths and weaknesses while masking our company name is exactly the kind of 'thrilling challenge' that we value.

2. About the ad mechanism The surface of the cards displayed on the wall only contains the 'real appearance (strengths and weaknesses)' of the company. By peeling off a card that interests the viewer and scanning the QR code on the back, they will discover for the first time that the company is 'F&M CO., LTD.' and will be able to access recruitment information directly.

3. Promotion Overview [Location] Hankyu Osaka Umeda Station (Department Store Square Wall) [Period] May 25, 2026 (Mon) - May 31, 2026 (Sun)