What was the main consumer demand identified in Footmark's 2024 survey on cooling products?

The main demand was for long-lasting cooling, with duration being the top priority for consumers.

Which brand launched the 'Hiyashi-Toku' series in response to cooling product survey results?

Footmark Corporation launched the 'Hiyashi-Toku' series based on their survey findings.

In what year did Footmark conduct its survey on consumer preferences for cooling items?

Footmark conducted the survey on cooling items in 2024.

What specific feature of cooling products did consumers rank as most important in the Footmark survey?

Consumers ranked 'duration of cooling effect' as the most important feature in the survey.

How does the 'Hiyashi-Toku' series by Footmark address the results of their 2024 cooling product survey?

The 'Hiyashi-Toku' series is designed to provide long-lasting cooling as per consumer demand in the survey.

Survey on Cooling Items Reveals Demand for 'Long-Lasting Cooling'; Footmark's 'Hiyashi-Toku' Series Meets Consumer Needs

Published May 26, 2026 8:00 PM ・ Updated Jun 14, 2026 2:04 PM ・ 4 min read ・ Source: PR TIMES

Footmark Corporation conducted a survey on cooling items, highlighting dissatisfaction with current products and the growing demand for heat relief. With 'duration' being the top priority for consumers, the 'Hiyashi-Toku' series is positioned to meet this crucial market need.

Footmark Corporation (Headquarters: Sumida-ku, Tokyo; President: Norifumi Isobe) conducted a 'Survey on Cooling Items' (targeting 1,000 men and women aged 10-60 nationwide) ahead of the peak summer season.

The results revealed that approximately 40% of current cooling item users are dissatisfied with the cooling effect of their products, with 48% specifically complaining that products 'get warm quickly after initial use.' Furthermore, one in three people do not own any cooling items, indicating significant untapped potential. With the forecast of increased 'extreme heat days' in 2026, 54.5% of respondents are considering purchasing or replacing their current cooling gear, suggesting market growth.

When asked about desired functions, 'duration' (maintaining a pleasant chill) topped the list at 56.3%, clearly defining consumer priorities. In this context, the 'Hiyashi-Toku' series—a new concept in cooling wear that is pre-chilled in a refrigerator or cooler bag to ensure a dry, long-lasting chill—has gained attention.

Experts have commented on the potential impact of such technology. Industrial physician Honami Onai noted that maintaining clothing surface temperatures around 28°C can help suppress increases in skin surface and core body temperature. Additionally, Dr. Tsuyoshi Kato of Tokai University's Institute of Sports Medical Science explained that keeping material at an optimal temperature contributes to lowering heatstroke risk and reducing fatigue.

Demand is particularly high for 'energy-saving at home' and 'commuting,' highlighting the need for cooling wear that is versatile for both outdoor and indoor use. Footmark aims to continue developing products that align with people's needs for heat relief, leveraging this 'long-lasting cooling' technology.

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Source: PR TIMES
Category: Survey

Survey on Cooling Items Reveals Demand for 'Long-Lasting Cooling'; Footmark's 'Hiyashi-Toku' Series Meets Consumer Needs

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