Eco-Friendly Denim Caps and Stylish Vintage T-Shirts: 4 New Items Launched

Focus Co., Ltd. (Headquarters: Kofu City, Yamanashi Prefecture; CEO: Kentaro Tokumatsu) has launched the sale of four new items—two types of caps and two types of T-shirts—on its original apparel and goods production e-commerce platform, CLAT-JAPAN (Kurati Japan).

These new items feature materials and processing techniques that enhance print and embroidery expression, making them suitable for a wide range of uses such as shop merchandise, live event sales, brand apparel, uniforms, and commemorative goods. With a lineup that combines design and quality, they expand creative possibilities for custom product creation.

Washed Denim Cap

Featuring a standard silhouette that easily fits into various outfits, this cap delivers a refined look with the natural texture unique to washed denim. Made from 10-ounce denim fabric composed of 70% recycled cotton and 30% recycled polyester, it balances a natural material feel with excellent print and embroidery results. The texture deepens with use, making it ideal as a long-lasting custom item. Suitable for shop staff uniforms, apparel brand merchandise, and promotional giveaways.

・Size: One size

・Colors: 2 colors

・Material: 70% recycled cotton, 30% recycled polyester

・Country of origin: Bangladesh

・Standard price: 1,190 JPY per piece ※1

Product details here

Washed Denim Flat Cap

Designed with the straight silhouette of a flat visor, this cap emphasizes logos and graphics on the front for greater visual impact. The eco-conscious denim fabric, made from recycled cotton and recycled polyester, offers a vintage texture and high expressiveness for prints and embroidery. Ideal for promotional goods, live event merchandise, and brand-original items where design is a priority.

・Size: One size

・Colors: 2 colors

・Material: 70% recycled cotton, 30% recycled polyester and others

・Country of origin: Bangladesh

・Standard price: 1,190 JPY per piece ※1

Product details here

Premium Vintage T-Shirt

Available in 10 vintage-style colors, this T-shirt allows for diverse design applications. With a substantial 6.6-ounce fabric and reinforced neckline, it ensures high quality for both daily wear and retail use. It pairs well with illustrations and photo prints, making it ideal for live event merchandise, original goods, and brand apparel. Sizes range from S to XXL.

・Size: S to XXL

・Colors: 10 colors

・Material: 100% cotton

・Country of origin: China

・Standard price: 1,995 JPY per piece ※1

Product details here

Japan Vintage T-Shirt

Crafted with meticulous stitching unique to domestic production and high-quality 100% cotton material. Special brushed processing allows for a naturally vintage look and soft texture from the first wear. The character deepens with use, creating a piece meant to be cherished long-term. Available in three carefully selected colors and sizes from S to XL, this item meets the needs of customers seeking premium original wear for souvenirs, brand apparel, shop goods, and live event sales.

・Size: S to XL

・Colors: 3 colors

・Material: 100% cotton

・Country of origin: Japan

・Standard price: 8,895 JPY per piece ※1

Product details here

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※1 Standard price is per piece when ordering 30 T-shirts, 20 caps, or 100 bags. This price includes design creation, individual bagging, and packaging fees, with early-bird, morning, and weekday discounts applied. Orders accepted from 1 piece.

【About Focus Co., Ltd.】

Founded in 2009, Focus Co., Ltd. initially focused on B2B merchandise sales. Receiving heartfelt gratitude from customers, the company realized that value lies not in products themselves, but in the experiences of people gathering and sharing time—leading to a strategic focus on original apparel.

In 2019, its 10th year, the company achieved 1.26 billion JPY in sales. However, in 2020, it faced its first revenue and profit decline due to the pandemic. With school orders making up most of its business, monthly sales dropped up to 90% at its lowest, bringing the company to the brink of collapse. Through aggressive investment in equipment and personnel, and building a system for anytime, anyone to order, sales rebounded to 1.47 billion JPY in 2021. The company aims for approximately 4 billion JPY in sales by 2026.

Today, focusing on the original apparel service CLAT-JAPAN, the company leverages its expertise in e-commerce operations, design, and production to create services that enrich customers’ precious moments and memories. Since June 2026, it has also been operating the MOFF Official Online Shop, applying its support systems to deliver new experiential value.

CLAT-JAPAN (URL: https://www.forcus.co.jp/)

CLAT-JAPAN is a specialized e-commerce service for custom apparel and goods, delivering original wear the next day even without a design.

Used not only for class T-shirts but also for store uniforms, corporate events, and community gatherings. CLAT-JAPAN supports customers through every step—simply share your needs and group size, and dedicated staff will handle the entire custom apparel process. With a wide range of products including T-shirts, polo shirts, hoodies, bags, and towels, the service guarantees next-day shipping for orders of 1 to 1,000 pieces.

MOFF Official Online Shop (URL: https://shop.moff-moff.jp/)

The MOFF Official Online Shop is an e-commerce site selling original goods featuring animals living in MOFF’s cat cafes, dog cafes, and animal cafes.

To help customers maintain connections with their favorite cats from the cafes in daily life, the shop offers original goods such as T-shirts, bags, and accessories. It allows people to take home memories and experiences from their time at MOFF in the form of merchandise, sharing the charm of the animals.

Focus handles website development, design, sales operations, and product manufacturing for this site. Moving forward, in addition to expanding the product lineup, the company plans to introduce systems allowing customers to choose their favorite animal expressions, enabling more personalized 'oshi' engagement.