Forway Inc. (Shibuya, Tokyo; CEO: Yohei Nakayama) announced that the book 'Manual for Avoiding Rip-offs in Clinic Opening' (Author: Atsuki Nara, CEO of Zuisho Inc.) ranked #1 in the Weekly Business Book Ranking at Maruzen Ochanomizu (Survey period: May 18–24, 2026).
This book addresses issues such as opaque estimates, multi-layered margins, and price hikes due to referral dependence—challenges often faced by doctors and dentists during clinic openings. It is written from the perspective of an architectural consultant involved in over 100 clinic opening support projects.
While many assume 'big names are safe' or 'referrals from friends are reliable,' losses ranging from several million to tens of millions of yen are not uncommon behind the scenes. The book systematizes 'defensive knowledge' spanning site selection, design, construction, contracts, and estimate comparisons. It has gained support as a practical guide for first-time openings as well as relocation and branch planning.
#1 in Maruzen Ochanomizu Weekly Business Book Ranking Since its release, the book has drawn significant attention from medical professionals. It achieved the top spot at the Maruzen Ochanomizu store, which is known for its high demand for medical and academic publications.
Explaining 'Hidden Losses' in Clinic Startup from a Structural View The book organizes the 'hidden cost structures' of clinic openings and provides insights for doctors to make informed decisions. It specifically covers why price differences occur even with multiple quotes, why 'referral-based trust' can be dangerous, what to look for in estimates, and conditions to verify before signing contracts.
Author Profile Atsuki Nara CEO of Zuisho Inc. A producer overseeing clinic real estate, design, and interior construction end-to-end. After managing store development at a major home center, he became independent in 2023. He has been involved in approximately 70 projects across medical, dental, aesthetic clinics, and pharmacies.
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- Source: PR TIMES
- Category: News