FreakOut Launches HAWK, an AI Agent Platform Automating SNS Ad Operations

FreakOut, Inc. will launch HAWK, an AI agent SaaS platform that automates SNS ad operations, on June 5, 2026. Supporting TikTok and Instagram ads, HAWK autonomously executes workflows from campaign estimation, setting, monitoring, to reporting. Users simply paste unstructured briefs or notes into HAWK. The AI parses the details to configure campaigns, calculate margins, adjust daily budgets, and generate reports. Previously, HAWK handled over 500 campaigns in internal and pilot runs. In contrast to revenue-share models, HAWK uses a fixed monthly subscription structure. Future developments will focus on advanced reporting features, custom delivery logic integration, and connection with client-owned AI agents. FreakOut, founded as Japan's first real-time bidding internet advertising technology firm, also offers marketing platforms like Red, ASE, and alpaka.