Japan Frito-Lay Co., Ltd. announced that its cinema-exclusive popcorn brand 'Cinemaイク Popcorn,' a joint project with TOHO Cinemas, will launch 'Cinemaイク Popcorn Happy Turn Flavor' on June 11, 2026, at all TOHO Cinemas across Japan. This is the first-ever collaboration with Kameda Seika's 'Happy Turn,' which is celebrating its 50th anniversary this year.

Supervised by Kameda Seika, this product recreates the unique sweet and savory flavor and aroma of 'Happy Turn' in a popcorn form (*). Customers can enjoy this unique flavor in freshly made, warm popcorn, utilizing the development know-how of the long-selling 'Mike Popcorn' brand. (*) 'Cinemaイク Popcorn Happy Turn Flavor' does not contain Happy Powder.

[Product Specifications] Product Name: Cinemaイク Popcorn Happy Turn Flavor Price: 500 yen (including tax) Release Date: June 11, 2026 (Thursday) Available at: All TOHO Cinemas nationwide.

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  • Source: PR TIMES
  • Category: New Product