Frontage Wins Bronze Pencil at 'The One Show 2026' for 'My Own'

Frontage Inc. (Minato-ku, Tokyo; President and CCO: Kotaro Shimada; hereinafter 'Frontage') has received a Bronze Pencil in the Design & Branding category at 'The One Show 2026,' an international creative award.

This award was received for the work 'My Own,' planned and produced by Frontage. The work also received awards in two categories at 'ADFEST 2026' (DESIGN LOTUS: SILVER / PRINT & OUTDOOR CRAFT LOTUS: BRONZE).

'The One Show,' established in 1973, is an international creative award in the advertising and design field. Organized by the non-profit organization The One Club for Creativity, it has been honoring excellent ideas and expressions submitted from around the world for over half a century.

[Award Overview] Work Name: My Own Category: Design & Branding Sub-category: Posters / Series Award: Bronze Pencil Advertiser: Yokohama Municipal School for the Blind Work Details: https://www.frontage.jp/work/MyOwn.html

[Comment from the Person in Charge] This project started from the perspective of how to communicate the educational policy of the Yokohama Municipal School for the Blind to school and educational stakeholders (the school served as the venue for the 66th National Conference on Education for the Visually Impaired).

The school sincerely responds to the fine gradients of disabilities and individualities that the students have. We aimed to display this stance as posters within the school and generate dialogue with visitors. During production, we challenged ourselves to visualize the different ways each student sees and feels, which were obtained through interviews with visually impaired students. Through the craftsmanship of illustrator Ai Shinomiya, it has been elevated into an expression that conveys the very differences in individual perspectives.

Having been repeatedly recognized at international advertising awards, we hope that the school's educational policy and efforts will become more widely known. We also hope that communication starting from diverse 'ways of seeing' and 'ways of feeling' will further permeate society.