Ready Crew's CMO Shori Tanaka to Speak: Deep Dive into 'Viewing Attitude,' the Breakthrough in B2B Marketing Handling 110 Billion Annually

Frontier Inc. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Masahiro Takahashi; hereinafter "the Company"), which operates the business matching service "Ready Crew," announces that its CMO, Shori Tanaka, will speak at the online conference "B2B BUSINESS BREAKTHROUGH" (hosted by TOYNOVA Inc.) on Wednesday, June 24, 2026.

Background of the Appearance

The environment surrounding B2B marketing is undergoing dramatic changes due to the rapid spread of AI and information explosion. Amid an overflow of traditional methods such as web advertising, trade shows, and taxi signage, many companies face the challenge of "implementing various initiatives, yet seeing stagnation in brand awareness and lead generation results."

"Ready Crew," which handles annual transaction budgets totaling 110 billion yen, has diligently practiced and verified numerous marketing strategies. From this experience, the company arrived at the concept of "Viewing Attitude"—focusing not merely on impression volume (exposure), but on the psychological state of the target audience when they encounter information.

Key Points of the Session

The central theme of this session is the importance of "Viewing Attitude"—understanding the psychological state of the target audience when they engage with information. In a discussion format, the following insights will be shared:

・ The Importance of the New Standard "Viewing Attitude"

We will explain the next-generation media selection criteria that focus on the target audience's "psychological state" rather than being bound by the "quantity" of impressions.

・ How to Achieve "Being Known Before the Sales Conversation"

We will present concrete strategies to establish a position that stands out from competitors and generate high-confidence sales opportunities.

Event Overview

・ Event Name: B2B BUSINESS BREAKTHROUGH

A venue to encounter new questions and people toward discontinuous growth in B2B business

・ Date and Time: June 24, 2026 (Wednesday)

・ Format: Online streaming

・ Participation Fee: Free (prior registration required)

・ Organizer: TOYNOVA Inc.

・ Official Website: https://toynova.co.jp/bbb-2026/?utm_source=email&utm_campaign=break

【Speaker Profile】

Executive Director and CMO, Frontier Inc.

Shori Tanaka

After graduating from Osaka University, he worked in management for overseas corporations. He then served as a creative director and marketing leader at a foreign fintech company, followed by entrepreneurship in the digital marketing field.

He joined Frontier Inc. in 2020, driving marketing strategy, brand planning, and digital transformation of internal operations. He was appointed as a director in 2021 and assumed his current role in October 2023.

About Ready Crew

"Ready Crew" is a free business matching community that handles annual transaction budgets totaling 110 billion yen and has facilitated over 140,000 cumulative matches. Adopted by approximately 70% of listed companies in Japan, it enables "optimal matching" that accelerates corporate growth.

Its greatest feature is "Contextual Sales," which surfaces latent challenges through dialogue. Through in-depth interviews conducted by business concierges who "skillfully uncover issues even when clients have no clear pain points," Ready Crew reveals true customer needs that even the clients themselves were unaware of.

Ready Crew Case Studies

https://readycrew.jp/results/

【Company Overview】

Company Name: Frontier Inc.

Headquarters: 17F, Ebisu Garden Place Tower, 4-20-3 Ebisu, Shibuya-ku, Tokyo

Representative: President and CEO Masahiro Takahashi

Business: Operation of the business matching agent "Ready Crew"

Founded: November 2009

URL: https://frontier-gr.jp/

【Official SNS】

Facebook: https://www.facebook.com/ReadyCrew

X: https://x.com/readycrew1111

LinkedIn: https://www.linkedin.com/company/78123988/admin/dashboard/

The information contained in this press release is current as of the date of announcement and may change due to subsequent events or the passage of time. Please note this in advance.