Behind the Scenes: From 5 AM Market Sourcing to Department Store - The Story Behind 'One Fruit Parfait'

5 AM: Sourcing at the Osaka Central Wholesale Market

Fruits Belle Co., Ltd. (Headquarters: Osaka; Representative Director: Daisuke Yachi), operator of the fruit dessert specialty shops 'Fruits Belle' and 'Marutome The Juicery Parfaiteria,' has unveiled the process of creating their fruit parfaits, from early morning market sourcing to preparation and service in department store basements.

This project focuses on the 'sourcing scene,' which has rarely been shown before, revealing the series of steps until a fruit dessert is completed.

Every morning, the company visits the market to select fruits while carefully checking their quality, sugar content, and condition for the day. After purchasing, they perform preparation, cutting, and plating in-store, serving each item in a 'live kitchen' style where it is finished immediately after an order is placed.

Selecting the 'Best Fruits of the Day' Through Expert Eyes

Fruits at the market vary in quality even within the same variety. Sugar content, aroma, and fruit flesh condition change daily depending on the weather, temperature, and harvest timing. Leveraging long-term relationships with wholesalers, the company inspects the condition of each day's stock. Operating on the premise that 'even if fruits have the same name, the ones purchased differ every day,' they only select those in the optimal condition.

'Freshly Made Quality' Finished In-store

Fruits are cut and processed individually in the store and finished after an order is placed. The creations are composed to let the fruit take center stage, featuring:

- Freshly cut fruits - Homemade whipped cream (a blend of two types of milk) - Homemade jelly and rusks

Revealing the Journey of a Fruit Dessert

Through this project, the company is distributing content that conveys the 'backstage of food' from multiple angles, including:

- Footage of market sourcing - Videos of the live kitchen preparation process - Interviews with the representative director

Store Overview

'Marutome The Juicery Parfaiteria' is a fruit dessert specialty shop offering parfaits, crepes, and juices featuring seasonal fruits. They are supported for their style of serving freshly prepared items upon order, highlighting the natural flavor of the fruit.

Currently, in addition to one 'Marutome The Juicery Parfaiteria' shop, they opened a new brand, 'Fruits Belle Daimaru Shinsaibashi,' in February 2026, operating a total of three stores. They aim to expand experiential value and brand growth as a specialty brand that delivers 'the most delicious moment of fruit.'