Pioneer Acai Beverage 'Fruta Acai Energy®' Celebrates 20th Anniversary! SNS Campaign Starting June 1st with 140 Winners

Fruta Fruta Inc. (Headquarters: Chiyoda-ku, Tokyo; President: Makoto Nagasawa) is proud to announce the 20th anniversary of its long-selling brand 'Acai Energy®' on May 23, 2026. As a driving force behind the popularity of acai in Japan, the product has surpassed a cumulative production volume of 16 million bottles.

The product focuses on the richness of acai, using exclusively 'Grosso Acai' with a solid content of 14% or more—175% thicker than the 8% standard set by the Brazilian Ministry of Agriculture. Free from added fragrances and colorings, it contains essential nutrients like polyphenols, iron, and omega fatty acids, earning its reputation as a 'drinkable acai bowl.'

To express gratitude for 20 years of customer support, the company will launch a two-phase SNS campaign on official X and Instagram accounts starting June 1st, giving away products to a total of 140 people.

Phase 1: Celebration Post Campaign [Period] June 1, 2026, 12:00 to June 15, 23:59 [Prize] Acai Energy® 720g x 3-bottle set (100 winners total) [How to enter] Follow the official account, like the campaign post, and post a congratulatory message with the designated hashtag.

Phase 2: Episode Post Campaign [Period] June 16, 2026, 12:00 to June 30, 23:59 [Prize] Acai Energy® 195g x 15-bottle set (40 winners total) [How to enter] Follow the official account, like the campaign post, and post a photo of the product with the designated hashtag and your personal acai episode or usage tips.