Notice of the Launch of B.V.D.® 150th Anniversary Package Products & Present Campaign

Fujibo Apparel Co., Ltd. (Chuo-ku, Tokyo; President: Nobutoshi Iwakuni) will launch sales of two exclusive anniversary package products on Friday, April 10, commemorating the 150th anniversary of its underwear brand "B.V.D.®", which the company produces and sells. Concurrently, a luxurious present campaign celebrating the 150th anniversary is being held on the official website from Sunday, March 1, 2026, to Thursday, April 30, 2026.

The year 2026 is also a special year, marking the 250th anniversary of American independence. Taking this opportunity as B.V.D., which was born in the United States in 1876 and has continued to be loved as "THE AMERICAN STANDARD", reaches its 150th milestone, we will re-transmit the brand's history and commitment to quality.

B.V.D. 150th Anniversary Package Products To commemorate the 150th anniversary of the birth of B.V.D., we will sequentially launch special anniversary package products of boxer briefs and woven trunks featuring a slogan previously used by B.V.D. printed on the front hem, starting in April 2026 on our direct sales EC site.

Boxer Briefs

Woven Trunks