Fujipan Co., Ltd. (Nagoya City, Aichi Prefecture) announces that its brand 'Neo Butter Roll,' manufactured and sold by the company, will sponsor the "Super Break Area" at "Nico Nico Cho Kaigi 2026," to be held on April 25 (Saturday) and 26 (Sunday), 2026, at Makuhari Messe in Chiba City, Chiba Prefecture.

This marks their first sponsorship of the event, where they will set up a photo spot area allowing attendees to take pictures with the Neo Batakun mascot costume, offer Neo Butter Roll sampling, and sell Neo Batakun merchandise at the Neo Butter Roll Super Break Area.

About Nico Nico Cho Kaigi 2026 "Nico Nico Cho Kaigi 2026" is Japan's largest festival, born online and created by everyone. With the concept of "Recreating all of Nico Nico (mostly) in real life," it is Nico Nico's biggest event, held both online and in reality with users as the main participants. Last year, in 2025, it attracted approximately 130,000 visitors and was enlivened by diverse booths and events.

About the Neo Butter Roll Super Break Area The Super Break Area will be enlivened across three areas.

Photo Spot This is an area where you can take commemorative photos with the Neo Batakun mascot costume. The Neo Batakun costume will be unveiled for the first time at "Nico Nico Cho Kaigi 2026." Be sure to take a photo with the cute Neo Batakun!

Neo Butter Roll Sampling In an area themed after store decorations, Neo Butter Roll samples will be distributed to those who meet the conditions.

【Distribution Conditions】 Follow Fujipan's official SNS accounts. *Distribution is on a first-come, first-served basis and will end once supplies are depleted.

"Which Do You Prefer?" Survey & Neo Batakun Merchandise Sales Area Neo Butter Roll is delicious as is, and also tastes great when warmed. We will conduct a survey asking, "Do you eat it as is? Or warm it up?" We eagerly await everyone's opinions. Additionally, Neo Batakun merchandise will be on sale. We have prepared Neo Batakun goods that are usually hard to come by, and we look forward to seeing you there.

About Neo Butter Roll 'Neo Butter Roll' is a long-selling table roll product, celebrating its 29th year since launch. As Japan's first margarine-filled roll bread, it has been well-received by many customers for many years. In addition to the standard "Neo Butter Roll," "Neo Raisin Butter Roll," and "Neo Brown Sugar Roll," we also offer the variety series including "Neo Rice Flour Roll," "Neo French Roll," and "Neo French Roll Raisin." Please give them a try.

Introduction to Neo Batakun and Friends Neo Batakun is a fairy born on August 1, 1997, when Neo Butter Roll was launched. Neo Batakun has cheerful friends like Raisin-san, Brown Sugar-don, Rice Flour-san, France Roll the Third, and Flare-chan, who are active on product packaging and social media. A special website for Neo Batakun, "Neo Batakun's Room," is also available, featuring detailed profiles of each character. Please take a look.

Neo Batakun's Room

"Nico Nico Cho Kaigi 2026" Event Overview Event Name: Nico Nico Cho Kaigi 2026 Organizer: Nico Nico Cho Kaigi Executive Committee Date & Time: April 25, 2026 (Saturday) 10:00 - 18:00 (Last entry 17:30) April 26, 2026 (Sunday) 10:00 - 17:00 (Last entry 16:30) Venue: Makuhari Messe, International Exhibition Halls

Fujipan Co., Ltd. Company Overview [Representative] Tomohiko Yasuda [Established] July 3, 2006 [Capital] 400 million yen [Business Description] Manufacturing and sales of bread and Western/Japanese confectionery Fujipan Official Website Fujipan Official X Fujipan Official Instagram

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  • Source: PR TIMES
  • Category: Event