Background and Concept of the Renewal Hakone Kowakien Yunessun (located at 1297 Ninotaira, Hakone-machi, Ashigarashimo-gun, Kanagawa) has renovated its 3rd-floor 'Hakone Kowakien 365 Days Festival Plaza,' fully opening it on May 25, 2026. The theme of this renewal is 'Celebrating Those Who Visit Today.' As modern tourism needs shift from 'product consumption' to 'experience consumption' and emphasize 'human connections,' Yunessun aims to provide unforgettable moments through interaction and conversation with staff.

Expansion of Festival Content The renovation features traditional decorations such as lanterns, red-and-white curtains, and Hakone's traditional marquetry (yosegi-zaiku), creating a lively festival atmosphere. The plaza offers nostalgic festival games like target shooting, a giant Gacha-pon, and ring toss, suitable for all ages. Guests staying at Yunessun official hotels receive special festival tickets, enhancing their stay. The booths are open from 12:00 to 20:00, with games starting from 500 yen.

Participatory Events and 'Kowakien Hakoneko-tei' Performance events are held daily from 16:00 on the stage. These include dance events with the official character 'Hakoneko Bozappy' in DJ attire, as well as balloon art and musical performances by employees. Additionally, 'Kowakien Hakoneko-tei' serves menu items beloved since the opening of the former Hakone Hotel Kowakien in 1959, including 'Kowakien Curry' and 'Kowakien Ramen,' along with the popular 'Soba-cha Pudding' from Soba Kihinkan, perfect for a break after enjoying Yunessun.

Prospects for Regional Activation Since its opening in 2001, Hakone Kowakien Yunessun has developed as a comprehensive experiential resort utilizing its vast grounds and abundant natural hot springs. Through this renewal, Yunessun aims to provide a space where visitors can discover something new every time they come, contributing to the activation of the entire Hakone area.

FACT BOX

  • Source: PR TIMES
  • Category: Event