Lifestyle Brand "cazari" from Asakusa Specially Sponsors Event in Brooklyn, New York

Fujita Kenso Co., Ltd. is officially launching the Asakusa-born lifestyle brand "cazari" (https://fujitakenso.jp/cazari/) for general customers. On January 11, 2026, it provided special sponsorship to the "Brooklyn KURA × SOWN — SAKE & MATCHA Afternoon Gathering" held in Brooklyn, New York City, USA, offering original coasters to attendees.

cazari aims to increase experiences that "convey the goodness of Japan," and will sequentially start sales through e-commerce and POP-UPs from April 2026. Simultaneously, the brand is widely recruiting co-creation partners who will collaborate on manufacturing, considering materials and background together.

Key Points of This Announcement - On January 11, 2026, provided special sponsorship (offering original coasters) to the "Brooklyn KURA × SOWN — SAKE & MATCHA Afternoon Gathering" held in Brooklyn, New York City, USA. - Full-scale launch of "cazari" for general customers through e-commerce and POP-UPs will sequentially begin from April 2026. - Recruitment of co-creation partners (e.g., material manufacturers, workshops, artists) for planning, joint development, exhibition sales, and experience creation.

What is "cazari"? Asakusa is a hub of culture and a city with a "foundation for craftsmanship" where people who support daily life gather. Since our founding here in the Taisho era, we have learned much and grown through our connections with those who support our business and those involved in manufacturing.

"cazari" was launched in 2021 to connect these "ties" (en) to the next generation. Materials, creators, and users naturally connect, allowing Japanese materials felt firsthand to become everyday tools. Starting with expansion to inbound tourists, we will transmit value to the world. This sponsorship is the first step in expanding that initiative.

About the Specially Sponsored Event We provided special sponsorship to the "Brooklyn KURA × SOWN — SAKE & MATCHA Afternoon Gathering" held in Brooklyn, New York City, USA, on January 11, 2026.

Sympathizing with the efforts of Brooklyn KURA, which promotes Japanese fermentation culture and craftsmanship, and SOWN, which advocates "Stay Young" and spans from organic tea production to tea ceremonies, we produced and provided original coasters for this event.