Fujiya's long-selling candy 'Milky' celebrates its 75th anniversary in 2026. To commemorate this, and with the desire for customers to enjoy delicious sweets easily despite rising prices, we are launching a 100-yen (base price) cream puff that utilizes the gentle sweetness and mellow richness of condensed milk, characteristic of Milky. The 'milky75th Milky Cream Puff,' available every Friday, Saturday, and Sunday, features four different package designs depicting Fujiya's new characters, 'Peko-chan and Friends.' Inside the fluffy baked choux pastry, we have filled it with a milky cream rich in dairy flavor, using the same Hokkaido-produced condensed milk found in Milky. You can enjoy the deliciousness inspired by Milky, spreading the gentle sweetness and mellow richness of condensed milk. Sales begin on Friday, June 5, 2026, at 108 yen (tax included). Please note that some stores may not carry the product or it may sell out. Products sold at Fujiya confectionery stores are also available at some Fujiya restaurants. A standard tax rate (10%) applies to dining in the eat-in space.
FACT BOX
- Source: PR TIMES
- Category: product_launch