Annual Popular Collaboration Arrives at Tokyo Station! Fujiya Confectionery and Shirotan Collaboration POP UP Shop "Peko-chan x Shirotan: Let's All Have a Fluffy Sweets Party" for a Limited Time at Tokyo Station Ichibangai / Tokyo Gift Palette

Enjoy the POP UP of the collaboration between the "Nagomi Character" Shirotan and Peko-chan ♪

A POP UP shop where Peko-chan from Fujiya and the popular "Nagomi Character" Shirotan collaborate will be available for a limited time at Tokyo Gift Palette in JR Tokyo Station.

This is the third collaboration between Shirotan, which will celebrate its 27th anniversary in 2026, and Peko-chan. The collaboration is very popular every year, and this year, under the name "Peko-chan x Shirotan: Let's All Have a Fluffy Sweets Party," a POP UP shop will open with a wide variety of collaboration products. The key visual depicts Peko-chan, Shirotan, and Shirotan's friends enjoying a sweets party. In addition to merchandise featuring original newly drawn designs, Western confectionery will also be released.

Peko-chan x Shirotan: Let's All Have a Fluffy Sweets Party

Event Period:

July 24, 2026 (Fri) - August 6, 2026 (Thu)

Business Hours:

Weekdays 9:30 AM - 8:30 PM, Weekends and Holidays 9:00 AM - 8:30 PM *Last day ends at 6:00 PM

Venue:

Tokyo Gift Palette "Weekly Palette" (Immediately after exiting the Yaesu North Exit ticket gate of JR Tokyo Station)

https://www.tokyoeki-1bangai.co.jp/tokyogiftpalette/

*Business hours and event details may be changed or canceled without prior notice due to various circumstances. Please check the special website for Tokyo Gift Palette for the latest information.

Merchandise Featuring Original Illustrations and Shirotan Motif Cakes!

◆ [Limited to this POP UP Shop] "Shirotan Potepote Mascot Keychain (Shirotan as Peko-chan)"

"Shirotan Potepote Mascot Keychain (Shirotan as Peko-chan)"

A Fujiya exclusive product! A very charming keychain featuring a plump Shirotan wearing overalls and carrying a Peko-chan patterned pouch.

"Shirotan Potepote Mascot Keychain (Shirotan as Peko-chan)"

¥2,000 (incl. tax)

Mascot part size: Approx. 110mm (H) x 70mm (W)

*Limit 2 per person

◆ [Limited to this POP UP Shop] "Peko-chan x Shirotan Acrylic Charm" (2 types total)

"Peko-chan x Shirotan Acrylic Charm" (2 types total)

Cute acrylic charms featuring the Peko-chan x Shirotan collaboration illustrations are now available. We have two types: one with the key visual of Peko-chan, Shirotan, and friends enjoying sweets together, and another with an illustration of Peko-chan, Shirotan, and friends traveling around Tokyo.

"Peko-chan x Shirotan Acrylic Charm (Let's All Have a Fluffy Sweets Party)" (Left image)

"Peko-chan x Shirotan Acrylic Charm (Tokyo Design)" (Right image)

¥660 each (incl. tax)

*Limit 2 of each per person

◆ [Limited to this POP UP Shop] "Round Shirotan Cake"

"Round Shirotan Cake"

A cake inspired by the white, round Shirotan, with Shirotan's face drawn in chocolate sauce. The cake is finished with white milky cream, sandwiching a light sponge cake with custard cream and lemon sauce, to represent Shirotan. The round face and milky cream hands are very cute.

"Round Shirotan Cake"

¥1,620 (incl. tax)

◆ Includes 5 Milky Candies and Excellent for After-Use: "Milky Can with Magnet" (2 types total)

<Milky Can with Magnet (Let's All Have a Fluffy Sweets Party)>

"Milky Can with Magnet (Let's All Have a Fluffy Sweets Party)" / Magnet reveals "Gochisousama deshita!" (Thank you for the meal!) illustration when removed

"Milky Can with Magnet (Let's All Have a Fluffy Sweets Party)" Can side design image

A Milky can designed with the key visual of Peko-chan, Shirotan, and friends enjoying sweets together. The top part is a magnet, and when removed, an illustration of "Gochisousama deshita!" appears, making it a playful design ♪

Also, pay attention to the side design where Shirotan and friends are wearing the same overalls as Peko-chan!

<Milky Can with Magnet (Peko-chan x Shirotan)>

"Milky Can with Magnet (Peko-chan x Shirotan)" / Magnet reveals Peko-chan illustration when removed

"Milky Can with Magnet (Peko-chan x Shirotan)" Can side design image

A very cute Milky can with Shirotan sticking out its tongue in a Peko-chan style and holding Milky. The top part is a magnet, and when removed, a Peko-chan illustration appears, making it a playful design ♪

Also, pay attention to the side design that mimics the Milky wrapper!

"Milky Can with Magnet (Let's All Have a Fluffy Sweets Party)"

"Milky Can with Magnet (Peko-chan x Shirotan)"

<Each contains 5 Milky Candies>

¥770 each (incl. tax)

Size: Approx. 83.5mm (diameter) x 33mm (H)

*Scheduled to be released at Fujiya Confectionery stores nationwide starting September 1, 2026 (Tue)

◆ "Shirotan Milky Cream Donut (Salted Milky)"

"Shirotan Milky Cream Donut (Salted Milky)" will be handed over in candy wrapping

This donut is filled with salted Milky cream and has a fluffy and chewy texture. The fluffy texture and white cream are reminiscent of Shirotan. The sweet and salty taste is perfect for hot summer days. The donuts will be handed over wrapped like Milky candies in wrappers designed with Shirotan and its friends.

"Shirotan Milky Cream Donut (Salted Milky)"

¥286 (incl. tax)

*Scheduled to be released at all Fujiya Milky Donuts and Peko-chan Milky Time locations starting July 24, 2026 (Fri)

◆ "Shirotan Milky Baumkuchen (3 pieces)"

"Shirotan Milky Baumkuchen (3 pieces)" Baumkuchen image "Shirotan Milky Baumkuchen (3 pieces)" Outer box image "Shirotan Milky Baumkuchen (3 pieces)" Original Shopper

A cute baumkuchen decorated with Shirotan, made with a milky-flavored dough kneaded with condensed milk, baked carefully layer by layer. It has a moist texture, is easy to eat, and can be enjoyed by many people. It comes with an original shopper, making it perfect for souvenirs.

"Shirotan Milky Baumkuchen (3 pieces)"

¥1,200 (incl. tax)

*Limit 5 per person

*Products marked as [Limited to this POP UP Shop] may also be sold at some Fujiya Confectionery stores after the POP UP shop ends.

Fluffy Sticker Present

Customers who spend ¥3,000 or more (incl. tax) at Tokyo Gift Palette "Weekly Palette" will receive one "Peko-chan x Shirotan Fluffy Sticker" (2 types total) on a first-come, first-served basis. Get these cute stickers with their soft touch and puffy texture!

*Stickers will be given out randomly, and designs cannot be chosen.

*Limited quantity, available while supplies last.

*Limit 1 per transaction per person.

*Even if you spend ¥6,000 or more (incl. tax), you will still receive only 1 sticker.

"Peko-chan x Shirotan Fluffy Sticker" (Randomly selected from 2 types)

Milky x Shirotan Goods Arrive at Fujiya Confectionery Stores from September 1st (Tue)

Milky x Shirotan goods, which will be released on July 24, 2026 (Fri) at the Shirotan POP UP shop in Tokyo Station Ichibangai Ichiban Plaza and on August 7 (Fri) at Shirotan shops nationwide, will also be available at Fujiya Confectionery stores nationwide starting September 1, 2026 (Tue). These are keychains featuring Shirotan in various expressions, wrapped in Milky packaging. Please purchase them at your nearest Fujiya Confectionery store.

◆ "Shirotan Milky Colorful Keychain" (3 types total)

"Shirotan Milky Colorful Keychain" (3 types total)

Keychains with Shirotan inside a Milky wrapper. There are 3 types of wrapper designs, and each type features a different expression of Shirotan, which is a key point. Please check them out at the store. The tape on the chain has a message from Shirotan?! Don't miss the cute messages.

<Shirotan Milky Colorful Keychain: Milky Lover>

"Shirotan Milky Colorful Keychain: Milky Lover"

<Shirotan Milky Colorful Keychain: Sparkling>

"Shirotan Milky Colorful Keychain: Sparkling"

<Shirotan Milky Colorful Keychain: Prim>

"Shirotan Milky Colorful Keychain: Prim"

"Shirotan Milky Colorful Keychain: Milky Lover" "Shirotan Milky Colorful Keychain: Sparkling" "Shirotan Milky Colorful Keychain: Prim"

"Shirotan Milky Colorful Keychain: Milky Lover"

"Shirotan Milky Colorful Keychain: Sparkling"

"Shirotan Milky Colorful Keychain: Prim"

¥1,800 each (incl. tax)

Mascot part size: Approx. 65mm (H) x 105mm (W) x 65mm (D)

Sales start at Fujiya Confectionery stores nationwide from September 1, 2026 (Tue)

*Not available at Tokyo Gift Palette "Weekly Palette".

Shirotan

"Shirotan" is an original character by Creative Yoko Co., Ltd., born in 1999.

Its adorable appearance, modeled after a harp seal, has been healing and charming fans for a long time.

Official Website: https://sirotan.fun/ Official X (Shirotan Character): https://x.com/sirotanfunwari

Official X (Shirotan Event Product Information): https://x.com/sirotan_fun Official Instagram: https://www.instagram.com/sirotan_fun/

Sirotan LICENSED by creative yoko © CREATIVE YOKO

*All images are for illustrative purposes only.

*Product contents and designs are subject to change.

*Depending on crowd levels, measures such as distributing numbered tickets may be implemented. Please check Fujiya Confectionery's official X account (@Fujiya_Yougashi) for the latest information. Thank you for your understanding.

*Some products may have purchase quantity limits.

*While sufficient quantities are prepared, please understand that items may be sold out.

*POP UP shop details are subject to change or cancellation.

*Availability may vary by store, and items may be sold out.

*Products sold at Fujiya Confectionery stores will also be available at some Fujiya restaurants. *Food and drinks consumed in the eat-in space are subject to the standard tax rate (10%), which differs from the displayed prices including tax.

Fujiya Website

https://www.fujiya-peko.co.jp/

Fujiya Confectionery Brand Site

https://www.fujiya-peko.co.jp/cakebrand/