FLATTE Personal Pilates Opens New Studio in Yoyogi-Koen Area

funova, Inc. (Headquarters: Setagaya-ku, Tokyo; CEO: Kyosuke Funakubo) will hold the grand opening of its personal machine pilates studio, "FLATTE Pilates Yoyogi Koen Store," on Wednesday, May 27, 2026.

This store is a new hub established in the Yoyogi-Koen area under the FLATTE personal pilates brand. The studio aims to stay close to the lifestyles of those in the Yoyogi-Koen and Okushibu areas, offering personal machine pilates that even fitness beginners can comfortably continue.

To commemorate the opening, a "Free Enrollment & First Month Free Campaign" is currently underway.

Transforming Those Who Can't Continue Into a World Where They Can

FLATTE is a fitness brand built on the concept of "Start casually, continue steadily." Many people want to start exercising but give up due to high prices, intimidating spaces, or inconsistent instruction quality.

By incorporating unique trainer development programs, FLATTE ensures a consistent level of experience regardless of who is instructing. Rather than relying on individual effort, the focus is on designing a system that naturally leads to "continuation." Furthermore, the brand maintains a high retention rate, establishing a habit-forming model that goes beyond one-off visits.

A Personal Model Built for Continuous Nationwide Expansion

FLATTE operates three types of facilities: semi-personal gyms, personal pilates studios, and women-only 24-hour gyms. In the pilates format, 1-on-1 machine guidance is provided in small-scale spaces. Stable quality and management are achieved through unique trainer development and an OMO (Online Merges with Offline) operation that integrates bookings, payments, and customer management. The Yoyogi Koen store offers 50-minute personal machine pilates sessions per visit. With business hours from 8:00 to 22:00, it is designed to be easily accessible before or after work, as well as during spare time in daily life.

A New Hub Close to Lifestyles in the Yoyogi-Koen and Okushibu Areas

FLATTE Pilates Yoyogi Koen Store is located in Kamiyama-cho, Shibuya-ku, Tokyo, making it a convenient location for residents of the Yoyogi-Koen and Okushibu areas, as well as nearby workers.

In a personal space where individuals can focus without worrying about others, lessons are customized to each person's goals and physical condition, catering to both fitness beginners and those new to pilates.

Supporting a wide range of goals—such as posture improvement, prevention of stiff shoulders and lower back pain, body shaping, and creating exercise habits—FLATTE provides a fitness experience that can be comfortably continued.

FLATTE Pilates Yoyogi Koen Store Overview

Store Name: FLATTE Pilates Yoyogi Koen Store Official Website: https://flatte.jp/pilates/location/yoyogikoen/ Grand Opening Date: Wednesday, May 27, 2026 Location: Tegawa 202 Bldg., 43-1 Kamiyama-cho, Shibuya-ku, Tokyo 150-0047 Business Hours: 8:00–22:00 Services Provided: Personal machine pilates Campaign: Free Enrollment and First Month Free Campaign currently active

FLATTE is advancing its store openings through both direct management and franchises, centering on an operations model that emphasizes high reproducibility. The company plans to continue opening stores in multiple areas throughout 2026, building a fitness infrastructure that supports the habituation of exercise while expanding its hubs by area.

[Media Contact]

funova, Inc., PR: Mitamura, [email protected]

[funova, Inc. Company Profile] Company Name: funova, Inc. Representative: Kyosuke Funakubo, CEO Location: 2-16-4 Komazawa, Setagaya-ku, Tokyo Established: April 25, 2019 (Heisei 31) URL: https://www.funova.co.jp/