Top Sales Professionals Change the Future with a Single Question! The Long-Awaited Sequel to the 100,000-Copy Bestselling 'Sales Bible': 'Sales Is 2: Fact-Finding'

Cover of 'Sales Is 2: Fact-Finding: The Ultimate Questioning Technique for Remarkable Results.' The decisive difference between those who sell and those who don't comes down to 'what you ask.' This book reveals the secret dialogue methods of top sales professionals that fundamentally change the minds of 'non-buying' customers. With testimonials like 'I re-read this whenever I'm stuck' and 'This book helped me become a top salesperson,' the original 'Sales Is' has been a bestseller supported by everyone from novices to veterans. Now, it evolves with the latest theories. In this long-awaited sequel, Imai provides thorough guidance on 'fact-finding,' which he defines as the ultimate sales power. Fact-finding is a technique that uses questioning and data utilization to prompt a change in consciousness in prospects who say they 'won't buy' or 'don't need it right now.' It is a negotiation technique that reaches levels of consciousness change impossible through traditional hearing-centered dialogues. For experienced salespeople who might wonder if such a high-level feat is possible, this book serves as a 'thorough learning material' using real negotiation talk examples and visual materials. From basic mindsets to talk flows and handling objections, 360 pages are packed with the negotiation know-how you've been looking for. Change the atmosphere of your negotiations, move the prospect's decision-making, and open up the future—this is a book that transforms your sales from 'luck' into an 'ultimate technique.' Author Profile: Masaya Imai. As the Director of the Cerebrix Sales Research Institute and a Sales Evangelist, he conducts practical research and disseminates information on the front lines of sales, including B2B sales, corporate purchasing, and AI-driven sales methods. He has authored numerous books, including 'Sales is: Scientifically Controlling Results' (Fusosha, 2021), with a total circulation exceeding 100,000 copies. Bibliographic Information: Title: 'Sales Is 2: Fact-Finding.' Price: 1,980 yen (tax included). Publisher: Fusosha. Release Date: May 29, 2026 (Friday). ISBN: 978-4594102975.