In celebration of its 25th anniversary, Nadai Unatoto, a restaurant chain known for its 'cheap, fast, and delicious' eel dishes, has introduced a colossal menu item: the 'Eel and Dashimaki Tamago Don Akuma-mori.' Available since May 13, 2026, this massive meal features an entire eel and a whole dashimaki tamago (rolled omelet) served on top, totaling over 1kg in weight.
Due to its overwhelming volume, customers at stores across the country have been struggling to finish the dish. In response, Nadai Unatoto officially announced the 'Akuma-mori Conquest Operation' on May 21, 2026, inviting brave food lovers to 'defeat' the bowl.
Overview of the Limited-Time Quest Nadai Unatoto is recruiting heroes to finish this meal and restore peace (and fullness) to the world. Participants can earn a 'Hero’s Sword' (Kurikara Kushi) by completing the mission.
Battle Period: May 21, 2026 – June 30, 2026 Platforms: X (formerly Twitter) & Instagram
How to Participate 1. Visit a participating 'Nadai Unatoto' store and order the 'Akuma-mori.' 2. Finish the bowl and take a picture of the empty vessel. 3. Post the photo on X or Instagram with the hashtag '#悪魔盛り討伐大作戦' (Akuma-mori Conquest Operation), mentioning the official 'Nadai Unatoto' account.
Unlocking the Reward: Reaching 666 Conquerors The special reward remains sealed until a total of 666 people have posted their successful reports. Once this 'devilish number' is reached, the Unatoto headquarters will announce the 'unlock,' evolving the 'Proof of the Hero' into a real coupon for a free 'Kurikara Kushi' (skewered eel).
Menu Item Eel and Dashimaki Tamago Don Akuma-mori: 2,980 yen (tax included, dine-in only).
Participating Locations Available at specific locations in Tokyo, Kanagawa, Kyoto, Osaka, and Hyogo (subject to availability).
FACT BOX
- Source: PR TIMES
- Category: キャンペーン