Boost Your Summer Energy with Eel! 'Nadai Unatoto' Begins Pre-orders for July 26 'Doyo no Ushi no Hi' Bento

This year's 'Doyo no Ushi no Hi' (Midsummer Day of the Ox) falls on Sunday, July 26. Pre-orders for bento boxes for that day began today, June 5, to help customers gain stamina for the hot summer.

Despite the increasing heat and rising food prices, Unatoto aims to boost energy for everyone across Japan by offering delicious eel. To avoid heavy crowds, customers are encouraged to use the web reservation system.

Menu for Doyo no Ushi no Hi - Una-don (Eel Bowl): 640 JPY (incl. tax) - Una-don Double: 1,200 JPY (incl. tax) - Una-ju (Eel Box): 1,060 JPY (incl. tax) - Una-ju Jo (Premium): 1,740 JPY (incl. tax) - Una-ju Tokujo (Special Premium): 1,980 JPY (incl. tax) - Liver Soup: 190 JPY (incl. tax)

Additionally, the SNS event '2026 Doyo no Ushi no Hi Unification Point Battle' is being held, where characters on special fans compete for points, with participation via pre-orders or social media posts.

Nadai Unatoto is an eel specialty restaurant known for charcoal-grilled quality at affordable prices. Celebrating its 25th anniversary, the brand continues to redefine common perceptions of eel cuisine.