When is the 'JAPAN CRM Conference 2026' being held?

It will be held online on June 9 (Tuesday) and June 10 (Wednesday), 2026. GCP's presentation is scheduled for June 10 (Wednesday) from 12:30 to 13:00.

What is GCP's proposed 'AI Search Optimization (AIO)?'

It is an effort to visualize and optimize the exposure, references, and evaluations of a company's brand in AI-generated responses to maximize AI-driven traffic.

What is the impact of AI search on purchasing behavior?

According to GCP's survey, over 80% of consumers who responded said that AI-generated responses have influenced their product purchases and service usage.

What AI search optimization tools does GCP offer?

GCP offers 'AthenaHQ' and 'Limy' to assist in optimizing brand exposure and evaluations through AI search.

What is the zero-click era?

It refers to the situation where user behavior has shifted from visiting websites to directly viewing AI-generated responses. The zero-click rate in Japan has reached 63.2%.

Over 80% of Consumers Change Purchasing Behavior Based on AI Answers: Gaprise to Speak on AI Search Optimization for E-commerce at 'JAPAN CRM Conference 2026' on June 10

Published May 25, 2026 9:30 PM ・ Updated Jun 14, 2026 4:47 PM ・ 6 min read ・ Source: PR TIMES

Gaprise will speak at the 'JAPAN CRM Conference 2026' on June 10, 2026. Teppei Endo from the Sales Department will present practical approaches to 'AI Search Optimization (AIO)' in response to the rise of AI search, outlining new customer acquisition and CRM strategies for e-commerce operators in the zero-click era.

Gaprise Inc. (Headquarters: Chiyoda-ku, Tokyo; CEO: Ryoyuki Kai) will present at the 'JAPAN CRM Conference 2026' (organized by E-Grant Inc.), held online on June 9 (Tue) and 10 (Wed), 2026. Teppei Endo of the Gaprise Sales Department will lead a session on 'AI Search Optimization,' explaining practical approaches to AIO that e-commerce operators should adopt now. A total of 11 industry practitioners, including Takato Tsukagoshi, Vice President of Takeuchi Pharmaceutical Co., Ltd., will participate, sharing mall-integrated CRM strategies and LTV improvement measures for Rakuten, Amazon, Yahoo! Shopping, and TikTok Shop over the two-day event.

Background: Strategic Shifts for E-commerce Operators Driven by Rising Ad Costs and the Rise of AI Search Due to surging advertising costs and intensified competition in major e-commerce malls, the cost of acquiring new customers continues to rise. In this environment, the importance of CRM strategies to enhance the LTV (Lifetime Value) of existing customers is rapidly increasing for e-commerce operators. At the same time, generative AI such as ChatGPT, Gemini, and Perplexity is becoming established as a new gateway for information gathering in purchasing behavior. According to a survey conducted by Gaprise in February 2026 on 'Generative AI and Consumer Purchasing Behavior,' over 80% of respondents stated that AI answers 'influenced' their product purchases or service usage. 'AI Search Optimization (AIO),' which optimizes the exposure and evaluation of a brand within AI search, has become a critical new traffic acquisition challenge that e-commerce managers cannot overlook.

Overview of Gaprise Session Gaprise handles tools such as 'AthenaHQ' and 'Limy,' which visualize and optimize brand exposure, sources, and evaluations via AI search, supporting AI search measures for numerous e-commerce operators. In this session, Gaprise will explain the arrival of the 'zero-click era' and the shift in traffic structures caused by the rise of AI. Currently, the zero-click rate in Japan has reached 63.2%, and user behavior is shifting from visiting websites to 'viewing AI answers.' On the other hand, users arriving via AI have a conversion rate (CVR) that is 16% higher, establishing this as a powerful final traffic channel for e-commerce sites to capture consumers just before purchase. The session will move beyond traditional trial-and-error SEO and explain cutting-edge GEO (Generative AI Search Optimization) strategies that visualize how a company is evaluated by AI and what actual inflow prompts are being used.

Event Details Date of Gaprise Presentation: Wednesday, June 10, 2026, 12:30–13:00 Format: Online streaming Organizer: E-Grant Inc. Participation Fee: Free

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Source: PR TIMES
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Products / services: AthenaHQ / Limy

Over 80% of Consumers Change Purchasing Behavior Based on AI Answers: Gaprise to Speak on AI Search Optimization for E-commerce at 'JAPAN CRM Conference 2026' on June 10

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