FamilyMart Co., Ltd. and Gate One Co., Ltd. will launch a new program, 'Kenty CINEMA,' navigated by Kento Nakajima, on the in-store digital signage 'Famima TV' starting June 2, 2026 (Tue). The program features Kento Nakajima, an actor and artist, introducing popular and noteworthy movies from his unique perspective. It aims to provide a 'gateway to movies' within the daily routine of shopping, creating a new media experience that encourages viewers' next actions. The program will be updated weekly with four segments: 'The Session' (interviews with cast/directors), 'Next Scene' (new movie introductions), 'CINE:Assort' (themed features), and 'Apéro TIME' (movie-watching recommendations). The first guest will be Kasumi Arimura, discussing the behind-the-scenes of their work. Famima TV leverages its reach of over 15 million visitors daily to provide advanced marketing solutions linked with purchase data.
FACT BOX
- Source: PR TIMES
- Category: media_launch