LoNLy Co., Ltd. (Headquarters: Chuo-ku, Tokyo), a cosmetic brand, announces that the new product "Serene Cushion Foundation" will be launched on Qoo10 starting April 6, 2026, from Gekkaisei Trading Co., Ltd. (Headquarters: Chuo-ku, Tokyo, President: Hyunwoo Moon).

About the Brand LoNLy is a hybrid Japan-Korea cosmetics brand with the brand concept, "Nothing in the world is more beautiful than love, music, and lyrics." Born in March 2022 from the desire to deliver quiet and relaxing moments, like listening to classical music, even in busy daily life. In August 2025, the brand's worldview was refreshed. Along with the update of the logo and package design, the formulation and functionality were reviewed, evolving into a more sophisticated brand. By fusing Japan's commitment to delicate craftsmanship with Korea's advanced color development and formulation technology, it proposes a new cosmetic experience that stirs the senses.

New Product Concept Theme: "Silent Puppet Room" Expressing the stillness of a small orphanage room and the wavering of unspoken emotions. Using deep blue and black as key colors to represent static tension and the weight of shadows.

The new products include the Serene Cushion Foundation, which creates perfect and uniform skin like a doll, and the Classical Lip Balm, which reproduces smooth and elegant lips like a doll's lips. The cushion foundation pursues a skin texture that smoothly reflects light, achieving transparency and radiance without feeling uneven or bumpy. The lip balm provides a soft, supple feel and elegant shine to the lips with a single application, creating a perfect finish like a doll's face. Inspired by the quiet and delicate presence of dolls, these are items that make you feel special each time you hold them, not just in appearance.

New Product Information Serene Cushion Foundation All 2 colors | Price: 3,520 yen (tax included)

Features * Keeps makeup looking beautiful as if freshly applied * Contains ceramide and panthenol (moisturizing ingredients) * Achieves a radiant, natural skin impression

*Finishing is due to makeup effects.

Color Variations * P19 Rosy A rose beige with a quiet drop of pink. * Y19 Vanilla A vanilla beige that naturally blends with bare skin.

LoNLy will continue to propose cosmetics that allow individuals to express their "own beauty" regardless of gender or generation, while cherishing its unique worldview and reliable quality.

▶ Official HP https://www.lonly.co.jp/

▶ Qoo10 https://www.qoo10.jp/shop/lonly

【Company Profile】 Company Name: Gekkaisei Trading Co., Ltd. Headquarters Location: Chuo-ku, Tokyo Representative Director: Hyunwoo Moon

【Inquiries】 Gekkaisei Trading Co., Ltd. Customer Inquiries: [email protected]

FACT BOX

  • Source: PR TIMES
  • Category: New Product