Gen-AX's Autonomous AI Operator "X-Ghost" Adopted for AI Dialogue Demonstration Experiment at JR East's "Midori no Madoguchi"

June 9, 2026

Gen-AX Inc.

Gen-AX Inc. (hereinafter "Gen-AX"), which develops and provides SaaS products utilizing generative AI and autonomous AI (artificial intelligence), and supports corporate AX (AI Transformation) through consulting services, announced that its autonomous AI operator, "X-Ghost," has been adopted for a demonstration experiment involving AI dialogue at "Midori no Madoguchi" (ticket offices) conducted by East Japan Railway Company (hereinafter "JR East").

This demonstration experiment is an initiative by JR East at some "Midori no Madoguchi" stations to verify whether AI dialogue can appropriately organize and confirm customer requests (such as travel sections, dates and times, number of people, and discount availability), leading to a smoother ticket purchasing experience. JR East is implementing this initiative utilizing multiple AI-related services, and Gen-AX will support the implementation of voice AI and AI operators through "X-Ghost" in a part of this effort.

*Left image: Image of JR East's future ticket purchasing channels (image generated by AI). *Right image: Image of Gen-AX's screen.

In recent years, the use of generative AI and autonomous AI has been advancing in corporate customer touchpoints with the aim of improving response quality, operational efficiency, and enhancing customer experience. On the other hand, for AI utilization with a view to practical operation for customers, in addition to the naturalness of responses, safety, stability, connection with business flows, and continuous improvement operations are important.

In this demonstration experiment, as JR East verifies the effectiveness of AI utilization at customer touchpoints, "X-Ghost" is scheduled to be utilized for a portion of the response operations through voice dialogue at "Midori no Madoguchi."

"X-Ghost" is an autonomous AI operator that handles a certain level of response operations in place of humans in customer-facing operations, such as contact centers. It supports AI utilization at corporate customer touchpoints through natural voice dialogue, response control based on business scenarios, and operational design that considers safety and stability.

In this demonstration experiment, by providing "X-Ghost," Gen-AX will contribute to verifying the potential of AI responses in customer interactions and to the business design and operational aspects with a view to practical use. Gen-AX will continue to support AI implementation at corporate customer touchpoints through the provision of "X-Ghost," which starts with voice dialogue, and contribute to business transformation and improved customer experience by enabling humans and AI to appropriately share roles in contact centers and CX (Customer Experience) domains, thereby realizing more natural and stable customer responses.

Gen-AX Company Overview

Company Name

Gen-AX Inc.

Location

1-7-1 Kaigan, Minato-ku, Tokyo

Business Activities

Provision of SaaS business and specialized consulting services utilizing generative AI

Representative

Shinichiro Isago, President and CEO

Shareholder

SoftBank Corp. 100%

Official Website

https://www.gen-ax.co.jp/

Official note

https://note.com/gen_ax

*Related Press Release East Japan Railway Company: https://www.jreast.co.jp/press/

*Gen-AX, X-Ghost, X-Boost, and their logos are trademarks or registered trademarks of Gen-AX Inc.

*Other company names and product/service names mentioned in this press release are trademarks or registered trademarks of their respective companies.

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