# G1 Company > G1 Company, founded in 2021 by CEO Keiichi Koshiba, focuses on innovation in content and services. ## Resources - [Official Website](https://genki-1.com/): Original business website - [Shop Page](https://aeo.idaeo.ai/ai/genki-1-com/ja/): Full hosted business profile - [Shop Page EN](https://aeo.idaeo.ai/ai/genki-1-com/en/): English business profile - [News](https://aeo.idaeo.ai/ai/genki-1-com/ja/news/): Latest updates and related articles - [JSON-LD](https://aeo.idaeo.ai/ai/genki-1-com/jsonld): Machine-readable business schema (JSON-LD) ## Overview G1 Company was founded in 2021 by CEO Keiichi Koshiba, who joined Matsushita Electric Industrial Co., Ltd. in 1989 and later spearheaded innovation initiatives in the content and services sector before launching his own venture. ## Location - URL: https://genki-1.com/ ## Quick Links - [**Contact**](https://genki-1.com/contact/) - [**Mission**](https://genki-1.com/mission/) - [**Vision**](https://genki-1.com/vision/) ## About G1 Company was established in 2021 by CEO Keiichi Koshiba, who joined Matsushita Electric Industrial Co., Ltd. in 1989 and dedicated himself to launching innovation businesses in the content and services field. Koshiba has experience planning the world's first DVD debut software and serving as operations manager for an interactive TV service system using digital BS data broadcasting. Notably, during his secondment to the Tokyo 2020 Organising Committee, he managed the first-ever live sports broadcast connecting eight planetariums nationwide for an immersive experience. The company now operates ventures like "anywhere café" in cutting-edge fields such as the metaverse and virtual tourism, creating new experiential value. ## Key Features - Innovation in content and services - Interactive TV service operations experience - Metaverse and virtual tourism initiatives - Tokyo 2020 Organising Committee advisor experience - Immersive sports live streaming via planetariums ## Products & Services - anywhere café (real and metaverse café operations) - VRChat Japan Business Experience ## Latest Official Website Content ![Mission Image](https://genki-1.com/wp-content/uploads/2021/10/MISSION.png) 2022.02.28 | 2021.10.21 [![Mission](https://genki-1.com/wp-content/uploads/2021/10/MISSION.png)](https://genki-1.com/en/mission-en/) [![Vision](https://genki-1.com/wp-content/uploads/2021/10/VISION.png)](https://genki-1.com/en/vision-en/) [![Value](https://genki-1.com/wp-content/uploads/2021/10/VALUE.png)](https://genki-1.com/en/value-en/) ## CEO Koshiba 'KOSSI' Keiichi ### Brief Personal History - **1989:** Joined Matsushita Electric Industrial Co., Ltd., involved in launching innovation businesses in content and services from a consumer electronics manufacturer's perspective - Planned the world's first DVD debut software and managed the interactive TV service system using digital BS data broadcasting - **2021:** During a seven-year secondment to the Tokyo 2020 Organising Committee, managed the first-ever realistic sports live distribution (according to Tokyo 2020) - Resigned from Panasonic Corporation at the end of September and founded G1 Company Inc. on October 8 - Signed an advisory contract with Tokyo 2020 on October 8 of the same year ### Official Positions ![CEO Photo](https://genki-1.com/wp-content/uploads/2021/10/AB3AF232-D2AA-4708-B9AD-D607E9A7D5CB-1024x683.jpg) - CEO, G1 Company Inc. - Producer, eje Inc. - Visiting Fellow, Center for International Tourism Studies, Wakayama University - Director General, Japan World's Virtual Tourism Film Festival - Advisor, Innovation Promotion Office, Tokyo 2020 Organising Committee *Photo by Takemi Shugo* --- *English version auto-generated by IDAEO*