[BLUE ELEPHANT Official Store Renewal on March 30th!] Commemorative Campaign with a Chance to Win a 4-Day, 3-Night Trip to Bangkok with Airfare

GENTOS Inc. (Headquarters: Taito-ku, Tokyo; President: Makoto Okazaki), the official Japanese import distributor for BLUE ELEPHANT, has renewed and reopened its official store on March 30th. To commemorate the renewal, a special campaign will be held, offering prizes such as a 4-day, 3-night trip to Bangkok with airfare.

BLUE ELEPHANT Official Store: https://blueelephant-japan.shop/ Renewal Campaign Page: https://blueelephant-japan.shop/pages/special_campaign

### BLUE ELEPHANT Sales in Japan BLUE ELEPHANT is a luxury Thai restaurant founded by Master Chef Nooror. It also sells products for home use, which are currently available in 42 countries and regions. In Japan, the official import distributor, GENTOS Inc., launched an official online store in 2023 to sell the products, introducing their appeal to a wide range of customers.

Background of the Renewal Previously, the official store listed products categorized by series, which presented a challenge as it was 'difficult to find the desired product.' There was also an aspect of not fully conveying the 'joy of cooking' that BLUE ELEPHANT proposes. Based on this background, we conducted a full-scale renewal with the aim of improving 'ease of selection' and 'experiential value.'

Main Renewal Contents ### Improved Product Searchability We have changed the design from the conventional series-based display to one where customers can search for products by dish name (e.g., Gapao, Tom Yum), cooking level (from retort to authentic cooking), and spice level (mild, medium, hot). This allows for more intuitive product selection.