Nush, an Automotive and OEM Goods Manufacturer, Implements 'Next SFA/CRM', Achieving an 80% Reduction in Quote Creation Time (Approx. 2 Million Yen Annual Cost Savings)

Geocode Inc. (Headquarters: Shinjuku-ku, Tokyo; CEO: Daisuke Haraguchi) has announced the successful implementation and operational results of its cloud-based sales support and customer management tool, 'Next SFA/CRM,' at Nush Ltd. (Headquarters: Fujieda City, Shizuoka Prefecture; CEO: Yoshihiro Matsuda).

Nush Ltd. is a diversified company based in Fujieda City, Shizuoka, operating in automotive sales and repair, parts manufacturing and wholesaling, OEM goods planning and production, and web production/EC site management. The company values the concepts of 'En' (connections) and 'Wa' (circles), prioritizing human relationships in its business. Recently, driven by the 'Oshikatsu' (fan activity) boom, they have been focusing on the integrated production of related goods such as pin badges and acrylic stands at their domestic factory.

Before implementing 'Next SFA/CRM,' the company struggled with information silos, as sales activities and customer data were managed individually via Excel or by specific staff members. It was difficult for the headquarters to grasp sales status in real-time, and there were challenges in sharing information regarding project progress, quotes, and orders. Furthermore, the high workload associated with tasks like quote creation made improving overall sales efficiency an urgent priority.

With the introduction of 'Next SFA/CRM,' the company has seen a dramatic improvement in overall sales efficiency and information sharing. Specifically, by utilizing the document creation function, they have reduced the man-hours required for quote creation by approximately 80%, achieving annual cost savings of about 2 million yen. Additionally, by centralizing sales information, revenue, and gross profit data in real-time, the headquarters can now instantly monitor sales status. Furthermore, the project management function allows for easy reference to past negotiation history, improving decision-making speed during quotes and proposals. This accumulation and sharing of sales know-how have also significantly contributed to the training of young employees.