Hosting the First 'Annual Campaign' Offering Discounted Sales Commissions at the B to B Auction 'Okura Ichiba' Dealing in Watches, Bags, and Jewelry

Okura Holdings Co., Ltd. (Headquarters: Hakata-ku, Fukuoka City, Fukuoka Prefecture; Representative Director: Kiyohiko Koga; hereinafter 'Okura'), a group company of Geo Holdings Corporation (Headquarters: Naka-ku, Nagoya City, Aichi Prefecture; President and Representative Director: Yuzo Endo), will hold an 'Annual Campaign' from April 2026 to March 2027, offering discounted sales commissions at its independently hosted B to B auction 'Okura Ichiba' (*1). This will be the first time a year-long campaign is held at 'Okura Ichiba'.

(*1) Watch auctions are held on the 25th of every month, jewelry auctions on the 26th, and bag auctions on the 27th. In addition, general auctions are also conducted.

<Images of 'Okura Ichiba' auction venue>

In recent years, due to the soaring prices and shortages of luxury watch brands and luxury brands, cases where luxury watches, certain brand icon bags, and precious metals are traded for the purpose of 'investment and assets' are increasing. Under these circumstances, it is predicted that the secondary distribution market for these items will become even more active in the future. On the other hand, since these items have high transaction values and a large number of counterfeit goods are in circulation, the importance of B to B auctions, where the safety of transactions is guaranteed by fair evaluations by professionals, is increasing.

Okura hosts 'Okura Ichiba' (Hakata-ku, Fukuoka City, Fukuoka Prefecture), a B to B auction targeting watches, bags, jewelry, etc. The items put up for auction range widely, including watches, bags, and general goods (tools) (*2), and it is used by many participants, primarily secondhand dealers. In November 2025, 'Okura Ichiba' introduced online bidding, promoting the improvement of auction convenience.

The 'Annual Campaign' to be held this time is a project where sales commissions and other fees will be discounted at specific auctions every month, such as watch auctions and bag auctions, from April 2026 to March 2027. The details of the campaign from May onwards are scheduled to be announced sequentially from the middle of the month preceding the event.

Through holding this campaign, we aim to increase the number of participants in 'Okura Ichiba' and strengthen our B to B auctions. By realizing an auction that more participants can use, we intend to secure high-quality inventory and expand distribution.

(*2) Power tools, home appliances, beauty equipment, hobbies, antiques, precious metals, other brand goods, etc.

Target Events for Each Month of the 'Annual Campaign' (Scheduled)