abc Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Gen Matsuda; Securities Code: 8783) announced that on May 14, 2026, it signed an MOU with Terence Crawford, the former professional boxer widely regarded as the world's #1 Pound-for-Pound (PFP) fighter, to establish a joint venture tentatively named "Crawford Production Japan."
This project aims to create a "Lifestyle Entertainment Industry" by fusing the company's Web3 technology and financial expertise.
Background and Purpose The global combat sports market has transformed into a massive entertainment business due to the rise of streaming platforms and the establishment of the Pay-Per-View (PPV) model. While a multi-billion dollar market exists in the U.S., Japan lacks specialized operators, presenting a significant business opportunity.
By welcoming Crawford, who possesses global recognition and deep networks in the U.S. combat sports industry, as a co-founder and shareholder, the company intends to build a new value exchange system.
Press Conference and "Fist Signing Ceremony" At the press conference held on May 14, 2026, at Akasaka Intercity Conference, Crawford participated in a "Fist Signing Ceremony." He applied ink to his fist and stamped a piece of Japanese paper inscribed with the character "Yui" (meaning bond/connection), symbolizing a strong partnership. Fighter Ren Hiramoto also appeared as a special guest to express his support.
Business Concept of "Crawford Production Japan" The joint venture will focus on three pillars: 1. Implementing U.S.-style promotion know-how: Introducing PPV culture to Japan. 2. Global Hub Function: Connecting world-class athletes to Japan and Japanese talent to the world. 3. Cross-domain Production: Creating entertainment IP beyond combat sports.
Terence Crawford Profile Born in Omaha, Nebraska, in 1987. A professional since 2008, he conquered five weight classes and is the only male boxer to unify all four major titles in three weight classes. He retired undefeated in 2025.
Comment from Representative Director Gen Matsuda "Welcoming Mr. Crawford as a shareholder is crucial to realizing our vision of 'making diversity a currency.' With a world-class athlete holding ownership in a Japanese Web3 company, we will accelerate a new value exchange system from Asia to the world."
Future Outlook The company will proceed with negotiations toward a final agreement in June 2026 and promote business development with a focus on the global market.
FACT BOX
- Source: PR TIMES
- Category: Corporate Partnership
- Organizations: Crawford Production Japan / WME / TKO Group Holdings