Chilled Noodles: Limited-Time Launch of 'Bibim Udon' with Signature Spicy Sauce and Dashi Flavor Starting July 14 (Tue)

Tsurukoshi, operated by Green House Foods Inc., will begin limited-time sales of its newly launched 'Bibim Udon' starting Tuesday, July 14.

Tsurukoshi's Original 'Bibim Udon' — A Spicy Sauce Crafted Specifically for Udon

'Bibim Udon' is a summer-exclusive menu item that reimagines Korea's iconic cold mixed noodles — 'Bibim Myeon' — using Tsurukoshi's signature 'Aged Hand-Stretched Udon.' The key to its flavor lies in the 'Special Spicy Sauce,' developed specifically to complement udon. Based on gochujang, it blends the refreshing acidity and subtle sweetness of apple vinegar to create a deeply addictive spicy-savory taste. An additional secret ingredient — Tsurukoshi's carefully crafted dashi — adds a rich umami depth, balancing the heat and resulting in a uniquely original bowl only Tsurukoshi can offer.

The cold, firm udon noodles are generously topped with colorful ingredients: kimchi, steamed chicken, cucumber, egg, and Korean seaweed. The vibrant red spicy sauce stimulates the appetite during hot summer days. When thoroughly mixed, the dish delivers a delightful combination of textures — 'crisp,' 'chewy,' and 'smooth' — layered with savory flavors, ensuring enjoyment until the very last bite.

【Sales Details】

Bibim Udon

◇ Sales Period: July 14, 2026 (Tue) – Early September

◇ Price: Regular size 790 JPY (tax included)

※ Takeout available

About Tsurukoshi

Tsurukoshi's udon noodles are 'Aged Hand-Stretched Udon' directly delivered from Kamo Town, Okayama Prefecture, known for their chewy and smooth texture. The dough is stretched continuously in one direction, forming fibrous gluten that makes the noodles resistant to overcooking and disintegration compared to machine-made noodles. This meticulous process results in noodles with firm resilience, a slippery smoothness, and a texture reminiscent of freshly pounded mochi.

The broth uses carefully selected ingredients such as bonito and mackerel. Its rich aroma unfolds with every bite, perfectly harmonizing with the udon. Experience the authentic taste of premium 'Aged Hand-Stretched Udon' and Tsurukoshi's distinctive umami.

◇ Location: Tsurukoshi Shinjuku Keio Mall Store

◇ Address: Keio Mall Area A, 1 Nanguchigaishita, Nishi-Shinjuku, Shinjuku-ku, Tokyo

◇ Business Hours: [Weekdays] 7:00–22:00 / [Saturday] 10:00–22:00 / [Sunday & Holidays] 10:00–21:00

◇ URL: https://www.ghf.co.jp/brand/tsurukoshi/