giftee for Business Accelerates Adoption in the Automotive Industry: Enhancing CX and LTV through Digital Gifts at Every Customer Touchpoint

Giftee Inc., which operates an e-gift platform business, announced that its corporate and municipal service 'giftee for Business' has been adopted by Osaka Mazda Sales Co., Ltd., Tokyo Subaru Co., Ltd., and Porsche Center Takanawa for various campaigns conducted between February and April 2026, including test drives, sales completions, and survey responses. In the automotive industry, the average age of passenger cars has been increasing, reaching a record high of 9.44 years as of March 2025. As ownership periods lengthen, car dealers face the critical management challenge of building long-term relationships and improving LTV beyond the initial showroom visit. Traditional physical gifts pose significant operational burdens, such as ordering, shipping, and storage, and their limited variety makes it difficult to meet diverse customer needs. Since its launch in 2016, 'giftee for Business' has supported various corporate promotions and marketing initiatives, such as survey incentives and store visit promotions. Its flagship products, 'giftee Box®' and 'e-raberu Pay®' (Selectable Pay), allow recipients to choose their own gifts, ensuring high satisfaction regardless of demographics. In the recent initiatives, Osaka Mazda utilized a custom digital catalog gift for its 'Fiscal Year-End Fair,' allowing customers to choose from a wide range of products while reducing the dealer's inventory and logistics burden. Tokyo Subaru utilized 'e-raberu Pay®' and 'giftee Direct' for its 'Test Drive Campaign,' enabling accurate tracking of test drive numbers and efficient, face-to-face gift delivery without the need for physical inventory. Porsche Center Takanawa used 'e-raberu Pay®' for its 'Spring Present Campaign' to re-engage past customers. Giftee continues to provide optimal digital gift solutions tailored to the diverse customer touchpoints in the automotive industry.